Okay, so you know you need to hire a graphic designer. But which one? If you're wondering, "how to find graphic designers near me that I'll be happy with," there are several criteria you can look for to help you make the decision. We're here to guide you through the labyrinth of options and help you discover the perfect graphic designer right in your own backyard. How Do I Find the Right Graphic Designer? When embarking on the quest to hire a graphic designer, clarity and intention are your allies. Begin by defining your criteria for the ideal candidate, considering... read more →

Finding the perfect graphic design agency isn't just about picking pretty pictures – it's about finding a partner who understands our brand and can help us reach new heights. What are the best graphic design services companies? The best agencies providing graphic design have qualities like thinking outside the box, excellence in collaboration, and versatility. In this guide, we'll talk about what makes the top graphic design companies in the USA amazing, and uncover the secrets to finding the best creative studios right here in Atlanta. So, let's roll up our sleeves and discover how to make our brands shine!... read more →

Marketing is an ever-evolving field, and marketers are constantly exploring new creative advertising strategies to capture the attention of their target audience. However, amidst all the complexity, there is a simple principle that has stood the test of time: the Rule of 3. What is the Rule of 3 in marketing? The Rule of 3 is a concept deeply rooted in human psychology. It suggests that people tend to remember information more easily when it is presented in groups of three. This principle has been leveraged by marketers across various industries to communicate their message in a concise and memorable... read more →

In marketing, there are widely accepted strategies and controversial technique. Ambush marketing is considered pretty controversial. But what is it, and what is an example of ambush marketing? Ambush marketing refers to a strategy where a brand capitalizes on the publicity of a major event without being an official sponsor. An example would be during the 2010 FIFA World Cup, when Bavaria beer orchestrated a stunt involving 36 fans wearing orange miniskirts as a form of guerrilla advertising, despite not being an official FIFA sponsor. Why was this ambush marketing? Because FIFA had an exclusive deal with another beer brand,... read more →

In the world of marketing, two terms that often get used interchangeably are "branding" and "positioning." While they are related concepts, branding and positioning serve different purposes in a creative advertising and marketing strategy. What IS the difference between branding and positioning? In essence, branding shapes the identity and personality of a product or business, while positioning helps to establish its place and value proposition within the market. In this blog post, we will explore the differences between branding and positioning and how they contribute to the success of a company. Branding: Creating a Distinct Identity   Branding is the process... read more →

In today's interconnected world, businesses are expanding their reach beyond national borders to tap into international markets. This shift has given rise to global marketing strategies. What are the three global marketing strategies? The three primary global marketing strategies are: standardization localization and transnational strategy. Standardization involves using the same marketing strategy worldwide. Localization (aka adaptation) entails customizing the approach for each individual market. Transnational or hybrid strategy is a blend of the two, standardizing some elements while adapting others to local demands. In this blog post, we will explore these global marketing strategies and discuss their implementation. We will... read more →

It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at here at MOCK, the Agency. In this article, we will explore why creativity in marketing is so essential - what it is, why it's important, and how to develop an effective marketing strategy. What is Creative Advertising? Creative advertising a way of creating and distributing an ad that'll engage its... read more →

When it comes to advertising strategies, there are two main approaches: push and pull. These terms describe how businesses engage with their target audience and attempt to persuade them to purchase their products or services. Is advertising push or pull? Advertising can be both push and pull, depending on the strategy a business chooses to implement. Push advertising involves taking the product directly to the customer, often using targeted advertising campaigns, while pull advertising is about creating a strong brand and drawing customers in. The choice between push and pull advertising depends on the nature of the product, the target... read more →

Imagine walking into a boardroom where your strategic vision can make or break a company's entire market presence. Where every campaign you've crafted, every brand story you've told, culminates in a moment of pure marketing magic. This isn't a fantasy -- it's the reality of a Chief Marketing Officer (CMO), the highest position in marketing -- the pinnacle of marketing leadership. In today's competitive business landscape, marketing isn't just about selling products -- it's about creating narratives, building connections, and driving transformative growth. The journey to the top of the marketing and advertising world is both challenging and exhilarating, filled... read more →