In the world of marketing, two terms that often get used interchangeably are "branding" and "positioning." While they are related concepts, branding and positioning serve different purposes in a creative advertising and marketing strategy. What IS the difference between branding and positioning? In essence, branding shapes the identity and personality of a product or business, while positioning helps to establish its place and value proposition within the market. In this blog post, we will explore the differences between branding and positioning and how they contribute to the success of a company. Branding: Creating a Distinct Identity   Branding is the process... read more →

In today's interconnected world, businesses are expanding their reach beyond national borders to tap into international markets. This shift has given rise to global marketing strategies. What are the three global marketing strategies? The three primary global marketing strategies are: standardization localization and transnational strategy. Standardization involves using the same marketing strategy worldwide. Localization (aka adaptation) entails customizing the approach for each individual market. Transnational or hybrid strategy is a blend of the two, standardizing some elements while adapting others to local demands. In this blog post, we will explore these global marketing strategies and discuss their implementation. We will... read more →

It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at here at MOCK, the Agency. In this article, we will explore why creativity in marketing is so essential - what it is, why it's important, and how to develop an effective marketing strategy. What is Creative Advertising? Creative advertising a way of creating and distributing an ad that'll engage its... read more →

When it comes to advertising strategies, there are two main approaches: push and pull. These terms describe how businesses engage with their target audience and attempt to persuade them to purchase their products or services. Is advertising push or pull? Advertising can be both push and pull, depending on the strategy a business chooses to implement. Push advertising involves taking the product directly to the customer, often using targeted advertising campaigns, while pull advertising is about creating a strong brand and drawing customers in. The choice between push and pull advertising depends on the nature of the product, the target... read more →

Imagine walking into a boardroom where your strategic vision can make or break a company's entire market presence. Where every campaign you've crafted, every brand story you've told, culminates in a moment of pure marketing magic. This isn't a fantasy -- it's the reality of a Chief Marketing Officer (CMO), the highest position in marketing -- the pinnacle of marketing leadership. In today's competitive business landscape, marketing isn't just about selling products -- it's about creating narratives, building connections, and driving transformative growth. The journey to the top of the marketing and advertising world is both challenging and exhilarating, filled... read more →

In marketing, we have push strategies and pull strategies. But what is push AND pull strategy in marketing? Push and pull marketing strategies represent two different approaches to customer engagement. A push strategy involves directly pushing a product towards customers using promotional techniques, while a pull strategy focuses on creating a strong brand and consumer demand that 'pulls' customers towards the products. A comprehensive advertising and marketing strategy can effectively integrate both push and pull techniques. What is Push Strategy in Marketing? Push strategy is a promotional approach where businesses actively push their products or services towards the customers. The... read more →

As more businesses recognize the importance of having a strong online presence, the demand for SEO freelancers has skyrocketed. The ability to optimize websites and improve search engine rankings has become a valuable skill set in online marketing and advertising. But how much do SEO freelancers make? According to recent surveys, an SEO freelancer can make anywhere between $50 to $150 per hour, and potentially more for high-end projects. Factors that Affect How Much You Make Doing SEO Experience and expertise: Just like getting any job in marketing and beyond, the level of experience and expertise plays a significant role... read more →

While there are countless examples of effective advertisements, let's explore: What are the best examples of advertisement? One of the best examples of advertisement is Apple's "1984" commercial, which introduced the Macintosh personal computer to the world in a dramatic and memorable way. Another highly effective advertisement is Nike's "Just Do It" campaign, which became synonymous with the brand and inspired millions with its direct and empowering message. But what else is pup there with these obvious success stories? Let's look at some creative advertising examples that have made a significant impact. Best Advertisements: Creative Advertising Examples 1. "Dove Real... read more →

Digital marketing and advertising have become essential components of any successful marketing strategy. With the ever-increasing reliance on technology and online platforms, businesses need to allocate a significant portion of their budget towards digital advertising to reach their target audience effectively. How much does digital advertising cost per month? The cost of digital advertising per month can vary significantly, depending on factors such as the size of the business, the industry it's in, and the specific platforms used. On average, small to mid-size businesses spend around $1000 to $20,000 per month on digital advertising. What is the Average Budget for... read more →