It's our favorite thing to do at MOCK, the Agency.  Are you on the lookout for top-notch graphic design services to elevate your brand or project? Whether you're a small business owner, a marketing manager, or an entrepreneur with a vision, finding the right graphic designer can make all the difference. But where do you start? How do you ensure you're making the best choice for your graphic design needs? Don't fret! We've got you covered with this comprehensive guide to hiring for graphic design services. What is the Best Way to Hire a Graphic Designer?  Hiring a graphic designer... read more →

In a world where a picture's worth a thousand clicks. That's why captivating graphic design reigns supreme. After all, even emojis have their own design team! But exactly who needs graphic design services, and why? Marketing directors and teams can benefit from hiring outside graphic designers by accessing additional resources and skills to execute their campaigns efficiently, meet deadlines, and maintain brand consistency across various marketing channels. Companies can practically benefit from graphic design services by enhancing brand recognition, attracting and engaging customers through visually appealing content, and ultimately boosting sales and revenue through effective marketing collateral and branding strategies.... read more →

Okay, so you know you need to hire a graphic designer. But which one? If you're wondering, "how to find graphic designers near me that I'll be happy with," there are several criteria you can look for to help you make the decision. We're here to guide you through the labyrinth of options and help you discover the perfect graphic designer right in your own backyard. How Do I Find the Right Graphic Designer? When embarking on the quest to hire a graphic designer, clarity and intention are your allies. Begin by defining your criteria for the ideal candidate, considering... read more →

Finding the perfect graphic design agency isn't just about picking pretty pictures – it's about finding a partner who understands our brand and can help us reach new heights. What are the best graphic design services companies? The best agencies providing graphic design have qualities like thinking outside the box, excellence in collaboration, and versatility. In this guide, we'll talk about what makes the top graphic design companies in the USA amazing, and uncover the secrets to finding the best creative studios right here in Atlanta. So, let's roll up our sleeves and discover how to make our brands shine!... read more →

In marketing, there are widely accepted strategies and controversial technique. Ambush marketing is considered pretty controversial. But what is it, and what is an example of ambush marketing? Ambush marketing refers to a strategy where a brand capitalizes on the publicity of a major event without being an official sponsor. An example would be during the 2010 FIFA World Cup, when Bavaria beer orchestrated a stunt involving 36 fans wearing orange miniskirts as a form of guerrilla advertising, despite not being an official FIFA sponsor. Why was this ambush marketing? Because FIFA had an exclusive deal with another beer brand,... read more →

You’ve got a great product, a stellar team, and maybe even a killer logo—but something’s not sticking. Your audience is confused, your competitors are gaining ground, and your message feels like it’s missing the mark. You’re not alone. Most marketing directors we work with at MOCK, the agency, have run into the same wall: trying to nail their branding and positioning, only to realize they’re treating them like the same thing. They’re not. So—what is the difference between branding and positioning? Here’s the simplest answer: Branding is your identity. Positioning is your place in the market. Branding defines who you... read more →

In today's interconnected world, businesses are expanding their reach beyond national borders to tap into international markets. This shift has given rise to global marketing strategies. What are the three global marketing strategies? The three primary global marketing strategies are: standardization localization and transnational strategy. Standardization involves using the same marketing strategy worldwide. Localization (aka adaptation) entails customizing the approach for each individual market. Transnational or hybrid strategy is a blend of the two, standardizing some elements while adapting others to local demands. In this blog post, we will explore these global marketing strategies and discuss their implementation. We will... read more →

It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at here at MOCK, the Agency. In this article, we will explore why creativity in marketing is so essential - what it is, why it's important, and how to develop an effective marketing strategy. What is Creative Advertising? Creative advertising a way of creating and distributing an ad that'll engage its... read more →

When it comes to advertising strategies, there are two main approaches: push and pull. These terms describe how businesses engage with their target audience and attempt to persuade them to purchase their products or services. Is advertising push or pull? Advertising can be both push and pull, depending on the strategy a business chooses to implement. Push advertising involves taking the product directly to the customer, often using targeted advertising campaigns, while pull advertising is about creating a strong brand and drawing customers in. The choice between push and pull advertising depends on the nature of the product, the target... read more →