Trademarks provide legal protection for your business name, logo, and even specific phrases associated with your brand. But the question that often arises is, "How much does it cost to trademark a brand?" The cost to trademark a brand can vary greatly, as it is dependent on the number of unique elements (such as names, symbols, logo designs, phrases, etc.) that you wish to secure legal protection for. Each of these elements must be trademarked individually. How Much to Trademark a Name and Logo Some people think they need a patent, but trademarks are definitely what you need to protect... read more →

Registering a logo provides legal recognition and exclusive rights, ensuring that others cannot use or profit from your unique design without permission. "Do I have to register my logo?" No. While it is not mandatory to register your logo, doing so offers significant benefits and protection for your brand. By registering your logo as a trademark, you establish ownership and gain exclusive rights to its use this graphic design in connection with your products or services. This means that others cannot use a similar logo that could confuse consumers or dilute your brand's distinctiveness. How much does it cost to... read more →

As with any profession, graphic design comes with its own set of advantages and disadvantages. So what are the disadvantages of being a graphic designer? One major disadvantage of being a graphic designer is dealing with subjective feedback and inconsistent demands from clients, which can lead to stress and difficulty in maintaining a steady workflow. What are some struggles as a designer? Designers often face various struggles throughout their careers. Here are some of the common challenges that graphic designers encounter: 1. Meeting Client Expectations One of the biggest struggles for graphic designers is meeting client expectations. Clients may have... read more →

As a freelance graphic design professional, determining your rates can be a challenging task. Let's help you figure out, "How much should I charge as a freelance graphic designer?" As a freelance graphic designer, you should consider charging within the range of $20 to $150 per hour, depending upon your experience, skills, and the complexity of the project. The average hourly rate for graphic designers in the United States is approximately $45. Like any job, graphic design can be hard work. Let's look at how you can begin charging for your work. Graphic Designer Rates Per Hour One common approach... read more →

Are you passionate about graphic design but unsure if you need to pursue a formal education to master the craft? Is it possible to learn graphic design on your own, without going to college or design school? The answer might surprise you - it is absolutely possible to learn graphic design on your own! Thanks to the digital world we live in, there are endless resources available online for self-directed learning. With determination, discipline, and the right resources, you can acquire the skills needed to excel in this creative field. Can I Study Graphic Design from Home? The internet has... read more →

Are you a talented graphic designer looking to monetize your skills? Wondering, "How can I sell my graphic designs online?" The good news is that there are several platforms available that make it easy for you to showcase and sell your graphic designs. These include online marketplaces, print-on-demand services, and more. In this article, we will discuss some of the best ways to sell your graphic designs online. Selling your designs to companies If you're interested in selling your designs directly to companies, there are a few avenues you can explore. One option is to reach out to businesses and... read more →

With the rise of digital platforms and the need for visually appealing content, graphic design has become a lucrative option for those with artistic skills. Is graphic design a good side hustle? Yes, graphic design can be an excellent side hustle. This is due to: the increasingly digital nature of contemporary business the high demand for compelling visual content and the flexibility it offers in terms of working hours and location. Let's look at how a creative person could go about making money as a graphic designer. How to Make Money on the Side as a Graphic Designer Now that... read more →

Rebranding gives businesses a new identity and allows them to stay relevant, connect with new audiences, and revitalize their brand image. But what are the disadvantages of rebranding? Rebranding can also lead to significant risks such as alienating existing customers, incurring high costs, and potentially diluting the brand's original message or values. But we're seen companies in Atlanta and across the country benefit from rebranding, as well. Let's look at the risks involved to help you make your decision. Risks of Rebranding   Rebranding comes with risks just like everything in life. Here are things to watch out for: Loss of... read more →

Rebranding can be a powerful way for small businesses to revitalize their image and attract new customers. However, one question that often arises is, "How much does it cost to rebrand a small business?" On average, the cost oF rebranding a small business can range from $20,000 to $50,000, depending on the depth of the rebranding process and the size of the business. This means is can be less (as long as $5,000 to $10,000) or more (over $50,000) depending on the exact size of your business and your rebranding needs. Understanding the scope of rebranding   Rebranding goes beyond changing... read more →

In business, perception is everything. And in a world moving at lightning speed—where trends evolve overnight and customer loyalty is earned in seconds—how often do companies rebrand to stay in the game? Here’s the short answer: more often than you’d think. A staggering 74% of the top S&P 100 companies have undergone rebranding within just seven years. That tells us one thing—refreshing their brand isn’t just a design decision. It’s a strategic move tied to survival, relevance, and growth. But rebranding isn’t always smooth sailing. Not every makeover story ends happily. We’ll get into that later. So, how often should... read more →