A well-executed branding strategy can help businesses differentiate themselves from competitors, connect with their target audience, and ultimately drive long-term success. But what is a good branding strategy? Attitude branding is a good one these days. Attitude branding is a type of branding strategy that focuses on creating an emotional connection with consumers. It involves shaping the perceptions and attitudes of customers towards a brand, rather than just promoting its products or services. What are the 3 Branding Strategies?   There are several different types of branding strategies, but some of the most common and effective ones include: Brand Differentiation   This... read more →

You are your own brand whether you recognize it or not. Developing a strong personal brand is essential for your professional and personal success. It's basically just defining who you are and living that way. And you can apply just about everything about personal branding to branding a business. What are the 5 A's of personal branding? The 5 A's of personal branding are: Authenticity Audience Authority Association Appearance Let's talk more about personal branding and why you should focus on it. What is Personal Branding?   Personal branding refers to the process of creating and managing a unique identity and... read more →

In 1949, a small German shoe company made a decision that would revolutionize sports branding forever -- they bought the rights to three simple stripes for just $1,600 and two bottles of whiskey. Today, those three stripes are worth billions as part of Adidas' iconic trinity of logos. The Adidas logo design is recognized around the world, but did you know that Adidas actually has three distinct logos? Each one tells its own story, represents different aspects of their brand, and serves a unique purpose in their global marketing strategy. Let's take a look at why Adidas has 3 logos.... read more →

Many businesses turn to freelancers for their logo design needs due to their flexibility and expertise in advertising, marketing, and visual designs. But how much do freelancers charge for logo design? Typically, the rates can range from as low as $50 for beginners to over $1000 for experienced, high-end designers. Freelancers' charges for logo design can vary significantly based on their experience, the complexity of the design, variations, and the time it takes to complete the project. So, how much do freelancers charge for logo design?   Freelancers determine their rates based on various factors. These factors include their experience, skill... read more →

If you’ve ever sat in a strategy meeting, brainstormed a campaign, or built a brand from scratch, chances are you’ve bumped into the “7 Ps of marketing.” It’s one of the most talked-about frameworks in marketing and advertising—but do you know where it actually came from? The answer: E. Jerome McCarthy, a marketing professor who first proposed the simpler version: the 4 Ps. Back in 1960, McCarthy introduced the original four elements—Product, Price, Place, and Promotion—as a way to break down the essential ingredients of successful marketing. Fast forward two decades, and along came Booms and Bitner, two academics who... read more →

What do you think of when you think of marketing? Chances are, you think of fast-paced environments, long hours and high levels of stress. But is marketing a low stress? Or high stress? We'll call it pretty high stress, based on statistics, which show that as many as 80% of marketers feel that they have too much word and not enough time. And it's no wonder why - marketing and advertising are constantly changing, with new technologies, strategies and trends emerging all the time. Marketers are under constant pressure to stay ahead of the curve and deliver results for their... read more →

Building a strong brand is essential for businesses to succeed. But what are the specific benefits that a brand should offer? A good brand offers trust and credibility, differentiation, emotional connection, and perceived value to its target audience. By understanding and delivering on these benefits, brands can effectively engage customers, build brand equity, and achieve long-term success. Good branding is key to marketing and advertising success. The Benefits of a Good Brand   Marketing can be stressful if you're not really sure what to do. Advice: Focus on being a good brand. A good brand involves more than just good graphic... read more →

Logos are an essential part of a company's brand identity. They represent the values, essence, and uniqueness of a business. You might be wondering, "How much do companies charge for a logo?" The cost of a logo design can greatly vary depending on the complexity of the design and the reputation of the designer or agency. It can range anywhere from $50 for a simple logo from a less-known designer, up to $1 million for a comprehensive brand identity package from a world-renowned design agency. This is because once a logo is selected, it's going to go on every form... read more →

Understanding the key elements that make up the marketing mix is crucial. One such framework that has stood the test of time is the 4 C's marketing mix. What are the 4 C's marketing mix? The 4 C's marketing mix refers to Customer needs and wants, Cost to satisfy, Convenience to buy, and Communication. These four advertising and marketing elements help businesses effectively meet customer needs, deliver value, and foster a communication stream to engage customers. Let's delve into this a little deeper. What is a Marketing Mix? The marketing mix represents a set of tactical marketing tools that a... read more →