When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as we would like it to be. The cost of a rebrand can vary significantly depending on various factors such as the scope of the project, the size of the company, and the extent of the changes required. This will vary with how often your company has refreshed its brand. How much does a rebranding package cost?   The cost of a rebranding package can range anywhere from a few thousand dollars... read more →

When it comes to rebranding your website, there are several factors that can influence the cost. The extent of the rebrand, the complexity of the website, and the expertise required all play a role in determining the final price. How much does it cost to rebrand a website? The cost to rebrand a website can widely vary from as low as $1,000 for a small, basic website, to well over $100,000 for a large, complex one requiring highly specialized expertise. How much does a website cost?   The cost of a website can vary depending on the platform and features you... read more →

Television advertisements are a key vehicle for companies to promote their products and services to a wide audience. But, how do TV ads work? TV advertisements work by using a combination of visual and audio elements to capture the attention of viewers and deliver a persuasive message. They are typically shown during commercial breaks in between TV shows or movies, with the goal of reaching as many potential customers as possible. One of the main strategies used in TV advertising is creating an emotional connection with the audience. Advertisers often use relatable characters, humor, or heartwarming stories to evoke emotions... read more →

Television advertising has been a staple in the marketing world for decades, and with good reason. They make money. But how do TV ads make money? TV ads generate revenue for businesses by increasing product awareness, persuading viewers to make a purchase, and ultimately leading to an increase in sales. Profitable TV Advertising Examples To understand how TV ads generate revenue, let's first examine some successful examples of television advertising campaigns: Apple's "1984" Commercial: This iconic ad, aired during the 1984 Super Bowl, introduced the Macintosh computer to the world. By creating intrigue and positioning Apple as an innovative brand,... read more →

Many of us remember the Pillsbury Doughboy, or the Energizer Bunny, or even the GEICO Gecko. Who makes TV advertisements? These memorable characters have been brought to life by the creative minds of advertising agencies who are responsible for producing TV advertisements. Let's learn more about these brilliant people. Who Writes TV Ads? At the core of every effective TV ad is a well-crafted script that captures the essence of the brand and communicates its message effectively. Who makes the advertisements? This task often falls into the hands of arm directors and copywriters who specialize in persuasive storytelling. These wordsmiths... read more →

Watching a TV commercial is a pretty simple process, but there's a lot more behind it than many people think. How is TV advertising bought? TV advertising is bought through a process called media buying, where businesses or agencies negotiate prices and schedules for ad placements with TV networks or stations, aiming for the most effective spots to reach their target audience. Let's look at this more closely. How Does TV Advertising Work? Television networks allocate specific time slots for advertisements, which are typically aired during popular shows or events. Advertisers purchase these time slots to display their commercials to... read more →

When companies are pouring billions into advertising, you expect tech giants to top the list. Think again. The company that consistently leads the pack in TV advertising isn’t Apple, Meta, or Amazon—it’s Procter & Gamble. In 2019 alone, Procter & Gamble (P&G) spent a jaw-dropping $2.95 billion on television ads. That’s 4.3% of all TV ad spending in the United States. But it’s not just about budget. It’s about where their audience still pays attention—and TV remains one of the most powerful ways to reach them. Why P&G Dominates the TV Ad Space Procter & Gamble isn’t selling software or... read more →