Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning these with the needs and desires of the customers, and adapting to market dynamics. Today at MOCK, the Agency, we'll explore these fundamental keys to brand transformation, and talk about how a brand can effectively navigate its evolution and achieve greatness in its industry. Here's what we'll explain more about:... read more →

Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global economy. In 2020 alone, the industry generated over $800 billion in revenue, with an estimated 800 billion printed pages worldwide. This figure is expected to continue growing, reaching over $900 billion by 2024. Let's look more at how the printing industry is doing. Is the Printing Industry Growing or Declining? Despite the prevalence of digital media, the printing industry continues to hold its ground. According to recent market research, the... read more →

According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing still work? The answer is yes, print marketing still works and has a place in advertising and marketing today. While digital marketing has certainly gained popularity and is now a major player in the advertising industry, print marketing still has its own benefits and advantages. Is Print Media Still Useful Today? While online platforms offer convenience and immediacy, print marketing does still have its uses. The Direct Marketing Association reported... read more →

Print ads have the power to capture attention, engage readers, and leave a lasting impact. What is an example of print advertising? My favorite example is the iconic "Got Milk?" campaign. These ads featured celebrities with milk mustaches, showcasing how important it is to have milk in your diet. The simple yet effective design and messaging of these print ads made them memorable and instantly recognizable. What are the Major Types of Printed Advertising? Print advertising encompasses a wide range of formats, each with its unique advantages. Here are the major types of printed advertising: Newspaper Ads: These ads appear... read more →

Online advertising now dominates the marketing landscape. Many businesses have begun to question the effectiveness of traditional forms of print advertising, such as newspaper ads. Is newspaper advertising still effective? The answer is not a simple yes or no. While online advertising has certainly become more prevalent, newspapers still have a loyal readership and can be an effective way to reach certain demographics. How Successful Are Newspaper Ads? Despite the rise of online advertising, newspaper advertising still holds some value for certain businesses and industries. According to a study by Nielsen, newspaper ads are still the most effective medium for... read more →

We scroll, we swipe, we tap. So it’s fair to ask: will print magazines survive in a world ruled by screens? Despite the rise of digital media and 24/7 content feeds, print media—especially magazines—hasn’t gone extinct. In fact, it’s showing surprising signs of resilience. Not just hanging on, but evolving. And maybe even thriving. Let’s unpack why. What Makes Print Magazines Still Relevant? Digital is fast, but it’s not everything. The physical experience of flipping through a magazine still holds weight—literally and emotionally. Here’s what print delivers that digital can’t: Tactile Experience A screen can’t replicate the feel of glossy... read more →

With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value and remains a key component of many successful marketing strategies. Is Print Advertising Declining? With the ever-increasing popularity of online platforms and social media, it's natural to wonder if print ads are becoming a thing of the past. However, despite these concerns, print advertising continues to hold its ground and... read more →