"Creativity is intelligence having fun." - Albert Einstein Are you curious about what goes on behind the doors of a creative agency? Perhaps you've heard people talk about them, but you're not quite sure what they do. Are we just a bunch of struggling artists? Um... no. The truth is a creative agency is a group of expertly trained professionals dedicated to helping brands succeed in their niches. In this blog post, I'll take you on a journey into the world of creative agencies, unraveling the mysteries of their roles and showcasing the exciting opportunities they offer. What services does... read more →

When it comes to commission rates, creative agencies are typically able to negotiate their own rates. However, there are some general guidelines that can help give you an idea of what most creative agencies charge. 15% is considered pretty normal. This rate applies to both the agency and the individual creatives working on a project. To help explain how this works, let's discuss the commission-based payment model, which forms a significant portion of the revenue structure for many creative agencies. Under this model, the agency earns a predetermined percentage of the advertising expenditure or media spend that the client invests... read more →

"Your brand is what other people say about you when you're not in the room." - Jeff Bezos If you're a business owner or a member of a marketing team, you may have wondered if a branding agency is worth it for your company. Are branding agencies worth it? Absolutely! We've seen firsthand the impact that a strong brand can have on a business. But before we dive into the benefits of branding agencies, let's first understand what branding is all about. What are the Benefits of Branding to a Company? Branding goes beyond just having a cool logo or... read more →

You may have come across the term "UX" and wondered what it's all about. Well, let me break it down for you. UX stands for User Experience. At MOCK, the Agency, we believe that user experiences are essential. What is user experience? This is a big area a designer can work in, that focuses on creating meaningful and enjoyable interactions between users and digital products or services. What is User Experience Design (UX)? User Experience Design, often shortened to UX, is like planning a really good party. You, as the host, want your guests (the users) to have a great... read more →

Are TV Ads Profitable in the US? While it's true that the advertising industry has witnessed significant shifts in recent years, TV ads still hold IMMENSE profitability potential, IF they are executed effectively. Effectiveness of TV Advertising Statistics Television remains one of the most effective mediums for reaching a wide audience. In the United States, TV advertising ranks SECOND in profitability, trailing only the internet. Its extensive reach ensures exposure to millions of viewers, making it an attractive avenue for businesses seeking brand visibility. Return on Investment (ROI) While it's essential to approach TV advertising strategically, data shows that it... read more →

Importance of TV Advertising TV advertising holds IMMENSE importance in today's digital age. Despite the rise of online platforms, television remains a dominant medium for reaching mass audiences. But what are the different types of TV advertising? There are 12, and they different depending on formats and styles and purposes. What are the 12 Types of TV Ads? TV advertising encompasses a variety of formats and styles, each serving different objectives and targeting specific audiences. Here are 12 types of TV ads commonly used in marketing campaigns: 1.Product Placement: Integrating products seamlessly into TV programs or movies to generate brand... read more →

BUD. WEIS. ER... If these three frogs talking about beer isn't nostalgic for you, look them up on YouTube to see one of the most effective uses of marketing on TV ever. Television advertising has been a CORNERSTONE of marketing campaigns for decades, and for good reason. In an era dominated by digital platforms and social media, you might question the relevance and effectiveness of TV advertising. Is anybody even watching TV anymore? The answer is yes, and here's why: Why Television Advertising Is Effective Television Has a Wide Reach In the United States, traditional television still commands a substantial... read more →

Digital marketing, an ever-evolving landscape, is at the forefront of innovation. Web design has laid a foundation that digital marketing is quickly building upon. Social media platforms have enabled companies to connect with customers in real-time, fostering a sense of community and trust. And search engine optimization (SEO) has dominated the digital advertising realm, allowing brands to increase their online visibility. However, what is the next big thing in digital marketing? As we move forward, we've got to keep our heads up and our eyes open. What is the next big thing in digital marketing? The same as in the... read more →

So you are doing to start digital marketing. Well, congrats for making this decision because digital marketing is a rapidly growing field that presents a wide range of opportunities. Every company these days has to design and run a website, after all. However, with so many options to choose from, it can be overwhelming to decide which niche is best for you. In this document, we will discuss different niches in digital marketing and what they involve. 5 Deadly Digital Marketing Niches We call them deadly because of the impact they can create in the digital world. Remember when your... read more →