Whether you are using print advertising, social media, or cold calling, you need strategies that work What are the 5 golden rules of advertising? Have a strong headline. Emphasize Benefits. Be consistent. Engage with your audience. Measure and Optimize. Let's look at each one of these a little more closely. Rule #1: Grab Attention with a Strong Headline In today's digital age, attention spans are shorter than ever. You need to start out strong. To stand out from the crowd, your advertising campaign needs a captivating headline that grabs the viewer's attention instantly. Craft a headline that is concise, compelling,... read more →

A well-designed print ad not only grabs attention but also delivers a clear message to its target audience. But what are the 5 parts of a print ad? The five essential parts of a print ad are the headline, visuals, body copy, call to action (CTA), and branding. Let's dive into each one in detail. 1. Headline The headline is the first thing that catches the reader's attention. It should be short, attention-grabbing, and relevant to the product or service being advertised. A strong headline can make or break a print ad as it entices readers to continue reading and... read more →

The digital age. Information flows freely at the click of a button. Will print newspaper survive in this digital era? No, there's no way solely print newspapers will be able to keep up. Newspapers are going to have to go big or go home. Big changes must be made for them to adapt to the digital realm. While print advertising itself still maintains its modern day relevancy, 3% or less of adults say that get info from printed newspapers. How Can Newspapers Survive in the Internet Age? For newspapers that have relief heavily on their printed form, there are some... read more →

Are you passionate about graphic design and creativity? Do you have a natural talent for visual aesthetics? If so, you may be wondering if it's possible to become a self-taught graphic designer. The answer is actually No. You can't teach yourself something you don't know how to do. What you CAN do is choose to be a learner whether you have a degree or not. While going to a university and getting a degree in graphic design can provide a solid foundation, it's not the only path to career success in this industry. While the majority of working graphic designers... read more →

Embarking on the journey of building your own graphic design business from scratch can be immensely rewarding, yet daunting. That why you're here, right? To find how how to create a graphic design agency. This process involves much more than just possessing artistic talent. You will need business acumen, strategic planning, networking skills, and a deep understanding of market dynamics. As an entrepreneur, you need to define your brand, attract clients, manage business operations, and grow your venture in a competitive landscape. At MOCK, the Agency, Rob and Don have had a lot of experience learning to set up their... read more →

Hey there! So, you're in your late thirties or early forties and thinking about switching careers to become a UX designer. That's awesome! But perhaps you're wondering, "Am I too old to make this change?" Well, let me tell you right off the bat, age is just a number when it comes to pursuing your passion! What Is the Average Age of a UX Designer? According to a survey from Creative Boom, the average age of a UX designer is 33. So, if you're in your late thirties or early forties, you wouldn't be considered "old" by industry standards. In... read more →

"Creativity is intelligence having fun." - Albert Einstein Are you curious about what goes on behind the doors of a creative agency? Perhaps you've heard people talk about them, but you're not quite sure what they do. Are we just a bunch of struggling artists? Um... no. The truth is a creative agency is a group of expertly trained professionals dedicated to helping brands succeed in their niches. In this blog post, I'll take you on a journey into the world of creative agencies, unraveling the mysteries of their roles and showcasing the exciting opportunities they offer. What services does... read more →

When it comes to commission rates, creative agencies are typically able to negotiate their own rates. However, there are some general guidelines that can help give you an idea of what most creative agencies charge. 15% is considered pretty normal. This rate applies to both the agency and the individual creatives working on a project. To help explain how this works, let's discuss the commission-based payment model, which forms a significant portion of the revenue structure for many creative agencies. Under this model, the agency earns a predetermined percentage of the advertising expenditure or media spend that the client invests... read more →

"Your brand is what other people say about you when you're not in the room." - Jeff Bezos If you're a business owner or a member of a marketing team, you may have wondered if a branding agency is worth it for your company. Are branding agencies worth it? Absolutely! We've seen firsthand the impact that a strong brand can have on a business. But before we dive into the benefits of branding agencies, let's first understand what branding is all about. What are the Benefits of Branding to a Company? Branding goes beyond just having a cool logo or... read more →