So you are doing to start digital marketing. Well, congrats for making this decision because digital marketing is a rapidly growing field that presents a wide range of opportunities. Every company these days has to design and run a website, after all. However, with so many options to choose from, it can be overwhelming to decide which niche is best for you. In this document, we will discuss different niches in digital marketing and what they involve. 5 Deadly Digital Marketing Niches We call them deadly because of the impact they can create in the digital world. Remember when your... read more →

Rebranding: When it's done well, it looks easy, seamless, amazing. But a poor rebranding job will leave customers confused. Rebranding involves much more than just tweaking a logo or changing a tagline. But what exactly IS involved in Rebranding? Rebranding is a strategic comprehensive process that encompasses: redefining the company's mission, vision, and values redesigning the visual elements like web design, logos, and color schemes restructuring marketing strategies. It often entails a significant shift in company culture, all aimed at better aligning the business image with its evolving goals and target market. What are the steps in rebranding?   Rebranding is... read more →

Rebranding can feel like an identity crisis for your business. We're not just talking about changing a little bit of font. Rebranding is a comprehensive process that involves changing the entire brand identity of your company.  This can include the name, website, logo, messaging, and overall visual and graphic design elements associated with your business. Much like a teenager trying to decide what kind of a person they want to be, you as a company must decide what your new defining qualities are based on your long-term goals. What is a Rebranding Strategy in Marketing?   A rebranding strategy in marketing... read more →

In the world of web design, there are countless tools available to help designers bring their visions to life. One such tool that has been a staple in the industry for many years is Adobe Photoshop. But is a world where staples are considered "old tech," do web designers still need Photoshop? The simple answer is no. Web designers do not necessarily need Photoshop to create beautiful and effective websites. In fact, many designers have completely abandoned the use of Photoshop in their workflow. Why Isn't Photoshop Necessary for Web Design? The Traditional Approach For many years, Photoshop has been... read more →

You may be wondering how much demand there is for graphic designers - specifically UX designers. As someone who has been immersed in the graphic design industry for years, I can confidently say that UX design not only has a future but also holds incredible potential for those looking to pursue a career in this field. If you're interested in graphic design, let me share some exciting information about the future of graphic design, specifically UX design. The Future of UX Design with AI: What Will Change? One significant aspect of UX design's future lies in the groundbreaking advancements in... read more →

If you're considering a career in graphic design, you may have wondered whether the industry is oversaturated if it there is still a demand for design work. With so many creative individuals pursuing this field, it's natural to question your prospects. How Saturated is the Graphic Design Industry? The question of saturation within the graphic design industry is a topic of much debate. While some argue that the market is oversaturated, others maintain that there is still room for talented individuals to thrive. Let's take a closer look at both perspectives: The Oversaturation Viewpoint Critics of the graphic design industry... read more →

In an increasingly visual and digital world, the role of graphic designers is more pivotal than ever before. They are the silent architects behind stunning advertisements, engaging websites, and eye-catching logos that speak volumes about a brand's identity. But the question remains: Are graphic designers really in high demand? Is embarking on a career in graphic design truly a good idea? Fact: In today's digital age, where visuals play a significant role in communication and branding, the need for skilled graphic designers has skyrocketed. The work graphic designers do is valuable to a lot of companies, because they recognize the... read more →

As a seasoned professional in the graphic design industry, I understand the overwhelming feeling that can come with a packed work schedule. Your skills are in demand, but you only have so much time. It's important to strike a balance between a fulfilling career and a happy personal life. In this blog post, I will shed light on the typical work hours of a graphic designer and provide tips on maintaining a reasonable work schedule. How many hours does a graphic designer work a week? The number of hours graphic designers work can vary depending on factors such as workload,... read more →

“We achieve more when we chase the dream instead of the competition.” - Simon Sinek In today's competitive market, brands are constantly on the lookout for marketing agencies that can help them stand out from the crowd. But what exactly do brands want from their agencies? In this blog post, we will explore the key qualities we strive for here at MOCK, the Agency. We'll talk about what makes an agency desirable to brands and provide practical tips on how you can become the agency a brand wants to hire. What do clients want from their marketing agency? What should... read more →