When companies are pouring billions into advertising, you expect tech giants to top the list. Think again. The company that consistently leads the pack in TV advertising isn’t Apple, Meta, or Amazon—it’s Procter & Gamble. In 2019 alone, Procter & Gamble (P&G) spent a jaw-dropping $2.95 billion on television ads. That’s 4.3% of all TV ad spending in the United States. But it’s not just about budget. It’s about where their audience still pays attention—and TV remains one of the most powerful ways to reach them. Why P&G Dominates the TV Ad Space Procter & Gamble isn’t selling software or... read more →

Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning these with the needs and desires of the customers, and adapting to market dynamics. Today at MOCK, the Agency, we'll explore these fundamental keys to brand transformation, and talk about how a brand can effectively navigate its evolution and achieve greatness in its industry. Here's what we'll explain more about:... read more →

Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global economy. In 2020 alone, the industry generated over $800 billion in revenue, with an estimated 800 billion printed pages worldwide. This figure is expected to continue growing, reaching over $900 billion by 2024. Let's look more at how the printing industry is doing. Is the Printing Industry Growing or Declining? Despite the prevalence of digital media, the printing industry continues to hold its ground. According to recent market research, the... read more →

Printing has shaped how we share ideas, build brands, and create credibility for centuries. But today, many marketing directors and business owners are asking a tough question: Is the print industry in decline? If you’re worried that print is fading into irrelevance—and that your investment in printed materials could be wasted—you’re not alone. The short answer? Yes, the print industry has declined in many ways. But the full story is more nuanced, and knowing where print stands today can help you make smarter decisions about how to balance print and digital in your marketing strategy. Let’s unpack why the print... read more →

According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing still work? The answer is yes, print marketing still works and has a place in advertising and marketing today. While digital marketing has certainly gained popularity and is now a major player in the advertising industry, print marketing still has its own benefits and advantages. Is Print Media Still Useful Today? While online platforms offer convenience and immediacy, print marketing does still have its uses. The Direct Marketing Association reported... read more →

Print ads have the power to capture attention, engage readers, and leave a lasting impact. What is an example of print advertising? My favorite example is the iconic "Got Milk?" campaign. These ads featured celebrities with milk mustaches, showcasing how important it is to have milk in your diet. The simple yet effective design and messaging of these print ads made them memorable and instantly recognizable. What are the Major Types of Printed Advertising? Print advertising encompasses a wide range of formats, each with its unique advantages. Here are the major types of printed advertising: Newspaper Ads: These ads appear... read more →

If your last touchpoint with a newspaper was lining your dog crate, you're not alone. Online advertising now dominates the marketing landscape—but here’s the kicker: traditional forms of print advertising, like newspapers, aren’t completely obsolete. In fact, they might still be the right move for specific businesses targeting specific audiences. So, is newspaper advertising still effective? Yes—but only if you know exactly who you’re talking to and why. Let’s unpack when newspaper ads make sense, who they actually work for, and why this old-school format still punches above its weight in the right setting. Who Still Reads Newspapers (And Why... read more →