Rebranding can feel like an identity crisis for your business. We're not just talking about changing a little bit of font. Rebranding is a comprehensive process that involves changing the entire brand identity of your company.  This can include the name, website, logo, messaging, and overall visual and graphic design elements associated with your business. Much like a teenager trying to decide what kind of a person they want to be, you as a company must decide what your new defining qualities are based on your long-term goals. What is a Rebranding Strategy in Marketing?   A rebranding strategy in marketing... read more →

In the world of web design, there are countless tools available to help designers bring their visions to life. One such tool that has been a staple in the industry for many years is Adobe Photoshop. But is a world where staples are considered "old tech," do web designers still need Photoshop? The simple answer is no. Web designers do not necessarily need Photoshop to create beautiful and effective websites. In fact, many designers have completely abandoned the use of Photoshop in their workflow. Why Isn't Photoshop Necessary for Web Design? The Traditional Approach For many years, Photoshop has been... read more →

You may be wondering how much demand there is for graphic designers - specifically UX designers. As someone who has been immersed in the graphic design industry for years, I can confidently say that UX design not only has a future but also holds incredible potential for those looking to pursue a career in this field. If you're interested in graphic design, let me share some exciting information about the future of graphic design, specifically UX design. The Future of UX Design with AI: What Will Change? One significant aspect of UX design's future lies in the groundbreaking advancements in... read more →

If you're thinking about a career in design, you may be wondering: is graphic design oversaturated? It’s a fair question. With platforms like Fiverr, Behance, and Upwork overflowing with portfolios, and creative courses pumping out new designers daily, it's easy to think the industry is maxed out. But here’s the reality: Yes, it’s competitive. No, it’s not impossible. The demand for design work hasn’t vanished—it’s evolved. And smart designers are evolving with it. In this post, we’re breaking down: Where the market really stands Why the “oversaturation” myth isn’t the full story How to rise above the noise and stay... read more →

In an increasingly visual and digital world, the role of graphic designers is more pivotal than ever before. They are the silent architects behind stunning advertisements, engaging websites, and eye-catching logos that speak volumes about a brand's identity. But the question remains: Are graphic designers really in high demand? Is embarking on a career in graphic design truly a good idea? Fact: In today's digital age, where visuals play a significant role in communication and branding, the need for skilled graphic designers has skyrocketed. The work graphic designers do is valuable to a lot of companies, because they recognize the... read more →

“We achieve more when we chase the dream instead of the competition.” - Simon Sinek In today's competitive market, brands are constantly on the lookout for marketing agencies that can help them stand out from the crowd. But what exactly do brands want from their agencies? In this blog post, we will explore the key qualities we strive for here at MOCK, the Agency. We'll talk about what makes an agency desirable to brands and provide practical tips on how you can become the agency a brand wants to hire. What do clients want from their marketing agency? What should... read more →

As a business owner or individual in need of graphic design services, you may find yourself wondering, "How much do graphic designers charge?" Understanding the cost of hiring a graphic designer is essential to budgeting and ensuring you receive quality work that aligns with your needs. At MOCK, the Agency, our goal is to give you the tools you need to make the best business and marketing decisions for your brand or company. In this comprehensive guide, we'll explore the factors that influence graphic design costs and provide you with insights on how much hiring graphic design services may cost... read more →

Are you considering outdoor advertising for your business or brand? Digital billboards are becoming an increasingly common kind of billboard because they can be very effective if done well. It's important to understand the potential costs involved and why choosing the cheapest option may not always be the best decision. How much is a digital billboard ad? Digital billboard advertising costs vary widely, typically ranging from $1,200 to $15,000 per month. The specific price depends on factors like the billboard's location, size, and quality. Billboard Advertising Cost: Factors to Consider When it comes to digital billboard ads, the cost can... read more →

Billboards have been around a super long time. But with the rise of technology, we saw a new type of billboard emerge - digital billboards. These electronic outdoor advertising displays are able to change their content dynamically and can be found in high-traffic areas such as highways, shopping centers, and sports arenas. But are billboards profitable? Yes, and here's why: Dynamic Content Updates: Digital billboards can alternate between different advertisements in a matter of seconds. Targeting Capabilities: With digital billboards, advertisers can target specific demographics, times of the day, or even conditions such as the weather. Reduced Maintenance Costs: Digital... read more →