We scroll, we swipe, we tap. So it’s fair to ask: will print magazines survive in a world ruled by screens? Despite the rise of digital media and 24/7 content feeds, print media—especially magazines—hasn’t gone extinct. In fact, it’s showing surprising signs of resilience. Not just hanging on, but evolving. And maybe even thriving. Let’s unpack why. What Makes Print Magazines Still Relevant? Digital is fast, but it’s not everything. The physical experience of flipping through a magazine still holds weight—literally and emotionally. Here’s what print delivers that digital can’t: Tactile Experience A screen can’t replicate the feel of glossy... read more →

With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value and remains a key component of many successful marketing strategies. Is Print Advertising Declining? With the ever-increasing popularity of online platforms and social media, it's natural to wonder if print ads are becoming a thing of the past. However, despite these concerns, print advertising continues to hold its ground and... read more →

Whether you are using print advertising, social media, or cold calling, you need strategies that work What are the 5 golden rules of advertising? Have a strong headline. Emphasize Benefits. Be consistent. Engage with your audience. Measure and Optimize. Let's look at each one of these a little more closely. Rule #1: Grab Attention with a Strong Headline In today's digital age, attention spans are shorter than ever. You need to start out strong. To stand out from the crowd, your advertising campaign needs a captivating headline that grabs the viewer's attention instantly. Craft a headline that is concise, compelling,... read more →

The digital age. Information flows freely at the click of a button. Will print newspaper survive in this digital era? No, there's no way solely print newspapers will be able to keep up. Newspapers are going to have to go big or go home. Big changes must be made for them to adapt to the digital realm. While print advertising itself still maintains its modern day relevancy, 3% or less of adults say that get info from printed newspapers. How Can Newspapers Survive in the Internet Age? For newspapers that have relief heavily on their printed form, there are some... read more →

Are you passionate about graphic design and creativity? Do you have a natural talent for visual aesthetics? If so, you may be wondering if it's possible to become a self-taught graphic designer. The answer is actually No. You can't teach yourself something you don't know how to do. What you CAN do is choose to be a learner whether you have a degree or not. While going to a university and getting a degree in graphic design can provide a solid foundation, it's not the only path to career success in this industry. While the majority of working graphic designers... read more →

Embarking on the journey of building your own graphic design business from scratch can be immensely rewarding, yet daunting. That why you're here, right? To find how how to create a graphic design agency. This process involves much more than just possessing artistic talent. You will need business acumen, strategic planning, networking skills, and a deep understanding of market dynamics. As an entrepreneur, you need to define your brand, attract clients, manage business operations, and grow your venture in a competitive landscape. At MOCK, the Agency, Rob and Don have had a lot of experience learning to set up their... read more →

Hey there! So, you're in your late thirties or early forties and thinking about switching careers to become a UX designer. That's awesome! But perhaps you're wondering, "Am I too old to make this change?" Well, let me tell you right off the bat, age is just a number when it comes to pursuing your passion! What Is the Average Age of a UX Designer? According to a survey from Creative Boom, the average age of a UX designer is 33. So, if you're in your late thirties or early forties, you wouldn't be considered "old" by industry standards. In... read more →

"Creativity is intelligence having fun." - Albert Einstein Are you curious about what goes on behind the doors of a creative agency? Perhaps you've heard people talk about them, but you're not quite sure what they do. Are we just a bunch of struggling artists? Um... no. The truth is a creative agency is a group of expertly trained professionals dedicated to helping brands succeed in their niches. In this blog post, I'll take you on a journey into the world of creative agencies, unraveling the mysteries of their roles and showcasing the exciting opportunities they offer. What services does... read more →

When it comes to commission rates, creative agencies are typically able to negotiate their own rates. However, there are some general guidelines that can help give you an idea of what most creative agencies charge. 15% is considered pretty normal. This rate applies to both the agency and the individual creatives working on a project. To help explain how this works, let's discuss the commission-based payment model, which forms a significant portion of the revenue structure for many creative agencies. Under this model, the agency earns a predetermined percentage of the advertising expenditure or media spend that the client invests... read more →