Are you a creative individual with a passion for marketing and advertising? Do you find yourself mesmerized by captivating ad campaigns and envisioning yourself as the mastermind behind them? If so, you may be considering a career as an advertising creative. What skills do you need to be a successful advertising creative that brands want to hire? This is a question you should consider before you begin the journey. As an expert in the creative advertising industry, I've witnessed numerous aspiring creatives finding their path and excelling in their careers. Throughout my experience, I've identified key skills and characteristics that... read more →

As you embark on the exciting journey of starting your own marketing or advertising agency, one question looms large: "How do I get my first client?" What are clients even looking for? It can feel like casting a line into the vast ocean, unsure if any fish will bite. But fear not! Just like a skilled fisherman, there are effective strategies you can employ to attract and hook your first client. But how? How do I get my first client as an agency? Today we are going to enter the wonderful world of fishing to discover how to reel in... read more →

In today's competitive business landscape, capturing the attention of consumers is no easy task. With countless brands vying for their attention, businesses need a way to stand out from the crowd and make a lasting impression. Your business needs a way to stand out. This is where creative advertisers come into play. But what exactly do these talented individuals do, and how do brands benefit from this partnership? What is Creative Advertising? Creative advertising is a strategic approach that goes beyond traditional marketing methods. It is an artform that involves crafting compelling and engaging messages that resonate with the target... read more →

When it comes to hiring a design agency, the options can be overwhelming. Of course you can find a design agency, but how do you know if they're a good one? With countless agencies claiming to be the best, how do you separate the wheat from the chaff? In this blog post, we will explore five essential qualities that define a truly exceptional design agency. By understanding these qualities and using them as your criteria, you can ensure a successful partnership that will elevate your brand and business to new heights. So how do I find a good design agency?... read more →

Anyone who works in a creative field may complain about not making as much as they'd like. Creatives are underpaid, they say. Creatives are underappreciated and that's the problem. So why are creatives underpaid? I'd like to back that question up by asking a totally different question: Are creatives actually underpaid at all? Do Creative Jobs Actually Pay Less? It's a common misconception that creative jobs pay less than other professions. This isn't necessarily true. In reality, good designers do make good wages. There are numerous examples of skilled creative designers who not only make good money and are also... read more →

In today's competitive market, selling a creative idea can be just as challenging - or more challenging! - as selling a physical product. It's one thing to sell a physical object you can demonstrate and hold in your hand, but how do you sell creative ideas and get paid appropriately. Whether you're an entrepreneur with a groundbreaking concept or a creative professional looking to pitch ideas to companies, you've gotta know how to get your idea to actually sell. In this blog post, we'll explore the essential ways to pitch an idea to a brand or company, with a focus... read more →

Are you considering starting an advertising agency but unsure about its profit potential? Let's address some common questions and provide you with the information you need to make an informed decision. Are advertising agencies profitable? The short answer is yes, advertising agencies can be highly profitable. However, it's important to note that profitability can vary depending on various factors such as agency size, specialization, market conditions, and the overall business strategy. While some agencies may experience higher profit margins, others may face challenges in maintaining profitability. Here at Mock, the Agency, we've experienced highs and lows and have had to... read more →

In today's saturated market, it's crucial to differentiate yourself and offer something unique to attract clients. Here are some solid and sound pieces of advice to help your agency shine: What Do Brands Look for in an Agency? To stand out to brands, your agency needs to demonstrate key qualities that clients value: Effortless Communication Skills Smooth and effective communication is vital in building strong client relationships. Show your responsiveness, active listening, and clear communication skills to reassure brands that you can understand their goals and deliver results. Team Members and Experience Brands seek expertise and experience when choosing an... read more →

In today's competitive business landscape, it is essential for both small and large businesses to stand out from the crowd. One effective way to achieve this is by hiring a creative agency. We've seen through experience the difference this partnership can make. Creative agencies bring a fresh perspective, innovative ideas, and specialized expertise to help brands thrive. In this blog post, we will explore the benefits of hiring a creative agency and why companies, regardless of their size, choose to work with marketing agencies to enhance their brand image. Why do companies use marketing agencies?   This is a common question... read more →