If you're a business owner or marketer, you may have come across the term "creative agency" and wondered what they do and whether you should consider hiring one. Our main role at Mock, the Agency, is to support and empower you and your brand so you can succeed. It's why we do what we do- from podcasts to proposals. In this blog post, we will explore the main role of an agency and shed light on the various responsibilities they undertake to help businesses thrive. What are the 5 Roles of an Advertising Agency? Strategy and Planning One of the... read more →

Are you curious about what sets certain companies apart in the world of business? Have you ever wondered what it takes to be considered a truly creative company? Why do we consider yourselves a creative company? There are many factors that contribute to a company being labeled as "creative". Some companies may focus on innovative product design or sharing information through podcasts, while others may prioritize out-of-the-box marketing strategies. However, at the core of all truly creative companies is a culture of innovation and experimentation. A creative company values originality and encourages its employees to take risks and think outside... read more →

Creativity is the lifeblood of advertising, marketing, and design. It fuels innovation, drives engagement, and sets brands apart from their competitors. That's why we talk about creativity so much. However, there are certain factors that can stifle creative thinking and hinder the development of groundbreaking ideas. In this blog post, we will explore the top three killers of creativity in advertising, marketing, and design, why they have such a detrimental impact, and how to combat them to keep creativity alive. Components of Creativity: The Key to Innovation in Advertising, Marketing, and Design Before we delve into the killers of creativity,... read more →

In the world of creative marketing and design, generating fresh and innovative ideas is crucial for success. But how exactly does the creative process work? (This is something we love sharing about in our podcast.) Where does it come from, and how can we leverage it to generate ideas that captivate our audience? In this blog post, we will explore the five key steps to generating creative ideas and their specific relevance to the realms of creative marketing and design. The Process of Creativity Creativity is not a random phenomenon; rather, it follows a structured process that involves a series... read more →

Today we are here to shed light on the question: Is advertising a hard skill? The answer is yes, but it's not just a hard skill. You need both hard and soft skills to succeed in the marketing industry. We use these skills together every day in our ad campaigns, client meetings, and podcasts. Is Advertising a Hard Skill in Digital Marketing? Before we dive into the details, let's clarify what hard and soft skills actually mean. Hard skills refer to the technical abilities that can be learned and measured. These are the tangible skills that are specific to a... read more →

Starting your own digital agency can be an exciting and rewarding venture. However, it is essential to understand that like any other business, there are challenges along the way. Is it hard to start a digital agency? In short, yes. But everything worth doing has some measure of hard work involved. In this blog post, we offer guidance for you if you're considering starting your own digital agency. We will dive into the hard parts of starting a digital agency, the mindset required, and some key things to remember on your entrepreneurial journey. Is it hard to start a digital... read more →

While these terms are often used interchangeably, creative agencies and marketing agencies represent two distinct approaches to achieving business goals. Is a creative agency the same as a marketing agency? Not exactly, but they can be a powerful team working together. Marketing vs. Creative: Understanding the Contrast Marketing Agency: A marketing agency focuses on strategic planning and implementing campaigns that drive business growth. These agencies excel in market research, branding, advertising, and customer acquisition. They take a holistic approach, considering factors such as target audience, market trends, and competition, to create impactful campaigns that deliver measurable results. Marketing agencies specialize... read more →