In the world of creative marketing and design, generating fresh and innovative ideas is crucial for success. But how exactly does the creative process work? (This is something we love sharing about in our podcast.) Where does it come from, and how can we leverage it to generate ideas that captivate our audience? In this blog post, we will explore the five key steps to generating creative ideas and their specific relevance to the realms of creative marketing and design. The Process of Creativity Creativity is not a random phenomenon; rather, it follows a structured process that involves a series... read more →

Today we are here to shed light on the question: Is advertising a hard skill? The answer is yes, but it's not just a hard skill. You need both hard and soft skills to succeed in the marketing industry. We use these skills together every day in our ad campaigns, client meetings, and podcasts. Is Advertising a Hard Skill in Digital Marketing? Before we dive into the details, let's clarify what hard and soft skills actually mean. Hard skills refer to the technical abilities that can be learned and measured. These are the tangible skills that are specific to a... read more →

Starting your own digital agency can be an exciting and rewarding venture. However, it is essential to understand that like any other business, there are challenges along the way. Is it hard to start a digital agency? In short, yes. But everything worth doing has some measure of hard work involved. In this blog post, we offer guidance for you if you're considering starting your own digital agency. We will dive into the hard parts of starting a digital agency, the mindset required, and some key things to remember on your entrepreneurial journey. Is it hard to start a digital... read more →

While these terms are often used interchangeably, creative agencies and marketing agencies represent two distinct approaches to achieving business goals. Is a creative agency the same as a marketing agency? Not exactly, but they can be a powerful team working together. Marketing vs. Creative: Understanding the Contrast Marketing Agency: A marketing agency focuses on strategic planning and implementing campaigns that drive business growth. These agencies excel in market research, branding, advertising, and customer acquisition. They take a holistic approach, considering factors such as target audience, market trends, and competition, to create impactful campaigns that deliver measurable results. Marketing agencies specialize... read more →

Are you passionate about creativity and advertising? Do you dream of landing a job in the exciting world of creative advertising? Do you want to start working and making money? Look no further! This blog post will provide you with valuable insights and tips on how to kickstart your career in this dynamic industry. Let's explore the question of, "How do I get a job in creative Advertising?" How to Get into Creative Advertising Getting into creative advertising requires a combination of passion, dedication, and strategic planning. Here are some steps to help you pave your way towards a successful... read more →

In the wild world of marketing, creative agencies have a ton on their plate. They're the ones behind catchy slogans, stunning ads, and all those cool brand vibes you love. What are the tasks of a creative agency? The tasks of a creative agency involve: crafting engaging brand narratives designing eye-catching advertisements developing innovative marketing strategies and delivering impactful visual and written content All of this is to captivate audiences and enhance brand presence. That's a lot of options. How do you find what you need specifically? Simple: talk to the creative folks themselves! By chatting with them, you'll open... read more →

As designers with years of experience in the creative agency industry, we understand that starting or joining a creative agency can be both exciting and overwhelming. One of the key things to keep in mind is understanding what clients want from agencies in 2023. So, what do clients want from creative agencies? When you focus on what your clients need, you can build stronger relationships, deliver exceptional work, and ultimately drive success for both your agency and your clients. What Clients Want from Agencies in 2023 In today's competitive landscape, it's crucial for creative agencies to go beyond just delivering... read more →