Aspiring designers often question the stability of a career in graphic design. With the ever-evolving landscape of technology and creative industries, it's essential to evaluate the long-term prospects and job security that this profession offers. Why Job Stability is Important Before diving into the specifics, let's address the importance of job stability. In an era where economic uncertainties prevail, having a stable career provides peace of mind and financial security. It allows individuals to plan for the future, invest in their personal growth, and maintain a balanced lifestyle. Is Graphic Design a Dying Career? The notion of any career dying... read more →

Aspiring artists and designers are often drawn to the world of graphic design by their passion for creativity. They see the potential to bring ideas to life, communicate messages through visuals, and make a lasting impact. However, beneath the surface of this glamorous and artistic field, there lies a question that many ponder: Is graphic design a stressful job? Let me tell you what I think about how good of a job graphic design can be. Is Being a Graphic Designer Stressful? To answer this question, we need to understand that every career has its share of challenges and pressures.... read more →

As a marketing director, you're not just steering the ship. You’re also responsible for the wellbeing and motivation of your crew. The challenge is to create an environment that employees love being a part of. Incentive programs can be a powerful tool in your arsenal to achieve this. This blog post will explore how marketing directors can develop comprehensive incentive programs that care for their employees while fueling their passion for excellence. Here's what we will focus on: What are employee incentives? What are the types of incentives? How do I start an incentive program for employees? How do you... read more →

What happens when members of your team aren't fulfilling their responsibilities? This can lead to missed deadlines, subpar work, and ultimately, negative impacts on your brand's image. In handling issues with employees, it's best to address issues as soon as you see them and not wait until they get really bad. Here we'll provide practical strategies on how to address and resolve issues of employees not doing their jobs, helping you maintain a motivated, productive team that supports your company. We'll touch on the following: Why employees don't do what they are supposed to do How do you deal with... read more →

What is graphic design? Graphic design is a captivating craft where skilled professionals employ their creative prowess to visually communicate messages and ideas.  Through the strategic application of visual hierarchy and page layout techniques, graphic designers bring concepts to life, captivating audiences with compelling visuals.  It is the art and practice of planning, projecting, and arranging visual elements to convey information and evoke emotions.  As defined by the American Institute of Graphic Arts (AIGA), the job of a graphic designer is to blend artistry and planning, transforming abstract ideas into tangible visual representations.  This nebulous yet essential field encompasses diverse... read more →

The Adidas logo is an iconic symbol that has become synonymous with innovative sportswear, fashion, and a global lifestyle brand. Beyond its stylish design, many people are curious about the story behind the logo, its worth, ownership, trademark status, and the reasons for its remarkable success. What can we learn from Adidas, whether we are just beginning the branding process, or looking at investing in a rebrand? In this blog post, we'll delve into the fascinating history, meaning, and significance of the Adidas logo, while also answering the burning questions surrounding it. Adidas Logo Original The original Adidas logo featured... read more →

As a marketing director, one of your most critical responsibilities is deciding who to promote within your team. Asking yourself the big question of, "Who do I promote?" You need to look at each employee and evaluate them based on their performance, leadership qualities, and future potential. Making the right promotion decisions can significantly impact your team's morale, productivity, and overall success. Let's look at who to promote, a little more closely. How do you decide who should be promoted? How do I choose who to promote? The decision of who to promote isn't just about selecting a name from... read more →

When it comes to iconic brand logos, few are as recognizable as the Nike swoosh. They are at the top, in terms of branding success, along with brands like Coca-Cola, Apple, and Adidas. This simple yet powerful symbol has become synonymous with athletic excellence and style. But have you ever wondered how much the Nike logo is worth? In this blog post, we'll delve into the value of the Nike logo, explore its original intent, uncover its meaning, and trace the fascinating origins of this symbol. How valuable is the Nike logo? The Nike logo is not just a visual... read more →

A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay attention to who you're leading and bring out the best in each member. YOU are the crisis manager, handling situations with employees that can range from minor misunderstandings to major conflicts. This requires a deep understanding of human behavior, excellent communication skills and the ability to make swift, yet well-thought-out decisions. Your role is both important and complex. You need to blend creativity with practicality in a way that drives... read more →

The Apple logo, a simple yet iconic image of an apple with a bite taken out of it, is instantly recognizable worldwide. But have you ever wondered how much this famous logo is actually worth? A logo can't be measured in monetary worth on its own, but we can look at it in terms of the company it represents. The Apple logo has become synonymous with innovation, quality, and the cutting-edge technology that Apple Inc. represents. Apple is currently valued at around $3 trillion, making it the most valuable company in the world by market cap. It's logo, as part... read more →