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In today's digital-first world, marketers might be surprised to learn that print advertisements still command remarkable attention and trust. While digital ads flash by in milliseconds, print ads linger in readers' hands, offering tangible connections to brands that simply can't be replicated on screens. But stepping into the print advertising arena requires understanding a crucial element: dimensions. What size are print ads? Print ad sizes vary, but common dimensions include: 1/8 Page: 2.25” × 3.25” 1/4 Page: 3.75” × 4.75” 1/2 Page: 7.5” × 4.75” Full Page: 10.25” × 13.75” Always check the publication’s media kit for exact sizing, bleed,...
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In an age where digital ads flash across our screens every few seconds, print advertising stands as a powerful testament to marketing permanence. While marketers scramble to capture fleeting attention in the digital realm, print advertisements wait patiently in magazines and mailboxes, ready to engage readers who have already demonstrated their commitment to consuming content thoughtfully. But what does this enduring marketing channel actually cost, and does it deliver sufficient value in today's fast-paced world? How much does print media advertising cost? Print media advertising costs vary widely based on format, publication, and placement. Local newspaper ads can start at...
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Brand elements are the building blocks of a brand's identity. They shape how consumers recognize, remember, and connect with a business. But what exactly makes a brand element strong and effective? What are the Six Criteria for Brand Elements? The six key criteria for developing brand elements are: Memorability – Easy to recognize and recall. Meaningfulness – Communicates brand values and messaging. Likability – Visually appealing and engaging. Transferability – Works across different markets and categories. Adaptability – Can evolve with trends and brand growth. These qualities ensure that a brand remains relevant, appealing, and legally secure across different markets...
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If you've ever found yourself impatiently waiting for your favorite TV show to return from a commercial break, you may have wondered, "How long are TV ads?" Most TV ads are between 15 and 30 seconds long, but their actual duration can vary depending on the network, program, and time slot. While the standard falls within this range, there are exceptions. Some programs have commercial breaks lasting up to two minutes, while others feature shorter interruptions of just 10 seconds. The Different Types of TV Ads and Their Lengths TV ads come in various formats, each designed for different purposes...
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Branding is the face of a business, and a logo is one of the most critical elements of brand identity. But what happens when one logo isn’t enough? Can a brand have 2 logos without confusing its audience? The short answer is yes, and in many cases, it can be a highly strategic move. In today’s fast-paced, multi-platform world, brands need to be flexible. A single logo design may not always be the best fit for every application, audience, or medium. Some of the most recognizable brands in the world successfully use multiple logos to expand their reach and maintain...
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Did you know that nearly 75% of consumers judge a brand’s credibility based on its design? In 2025, graphic design is evolving at a breakneck pace, driven by technological innovation and changing consumer values. This article, Trends in Graphic Design: What’s In and What’s Out in 2025, examines the styles, tools, and techniques shaping the way brands communicate visually. This year, design is all about harnessing technology, embracing sustainability, and fostering emotional connections through innovative visuals. Blending Eras: Neon lights, metallic finishes, and bold gradients are paired with sleek, modern layouts. Technological Integration: Brands are using smart design tools, virtual...
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So, you're interested in graphic design schools? Good news — graphic design education requirements aren't one-size-fits-all. Whether you’re fresh out of high school or looking to switch careers, you can take several paths to become a successful designer. A degree can be useful, but it’s not the only way to get there. Let’s explore what you’ll need. Do You Need a Degree to Become a Graphic Designer? The short answer? No, but it helps! A graphic design major is a common route for many aspiring designers. It offers a structured way to learn design principles like color theory, layout, and...
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If you're asking, "How long is graphic design school?", the answer depends on the path you choose. Graphic design programs can take anywhere from a few months for certifications to six years for advanced degrees. Your choice of program, the time you can commit, and the career goals you have in mind all play a role in how long it will take to complete your education in graphic design. How Long Does it Take to Complete a Graphic Design Certificate? For those wanting to get started quickly, a graphic design certificate can be completed in as little as 6-8 weeks....
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Successful advertising isn’t just about creativity -- it’s about strategy and asking the right questions. So, what are the 5 M's of advertising and why are they important? 5 M's of advertising: Mission Money Message Media Measurement They provide a proven framework for crafting high-impact campaigns and effective advertisements that drive results. Whether you're running a digital, traditional, or hybrid campaign, applying these five elements helps maximize engagement, optimize budget, and reach the right audience. Let’s dive deeper into each M and uncover how they work together to build successful advertising strategies. Mission: Defining Your Purpose A great advertising campaign...
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Episode Transcript Don Mock 0:17Is that a coin? What is this thing? It's like a button of sort. I don't know what this Rob Broadfoot 0:23I don't know what that is. Don Mock 0:24We just found something in the fabulous podcast studio that somebody must have left behind, which is a special treat for Episode 136 but we're back we have unknown coins left in our conference room. Rob Broadfoot 0:38I don't know what that is. Don Mock 0:39I don't know what that thing is Rob Broadfoot 0:40kind of neat, though. Don Mock 0:42Anyway, episode 136, we're back. We're back...
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