In today's highly competitive business environment, equipping your sales team with the right tools and resources is essential for driving success. One such critical tool is marketing collateral, which plays a significant role in supporting the sales process and enhancing overall performance. In this blog post, we will explore: What marketing collateral does for a sales team What is sales marketing collateral? What role does collateral play in your selling process? Why is marketing collateral important? Why is sales collateral important? By understanding the value of marketing collateral and its role in the sales process, businesses can better support their... read more →

In today's highly competitive business landscape, taking market share as a large business is no easy feat. Large businesses often face challenges such as increased competition, changing consumer preferences, and advancing technology. What are the requirements to take market share as a large business? To take market share as a large business, you've got to understand and adapt to shifting consumer preferences, leverage advanced technology, maintain excellent customer service, and execute effective marketing strategies. However, with the right strategies in place, it is possible for large businesses to gain a larger market share and maintain their position in the market.... read more →

If I had a dollar for every time an idea got shot down in the meeting because "We don't have the budget", I would finally have the money to execute that idea. -Unknown All joking aside, managing a marketing department budget is a serious matter, and often stressful. We don't want to you to lose sleep over it. With numerous factors to consider and decisions to make, it's natural to have questions and concerns about how to properly allocate resources and drive maximum impact. In this guide, we'll answer your questions, provide valuable insights, and equip you with the knowledge... read more →

Is your marketing budget a ticking time bomb? A runaway budget can cripple even the most promising marketing campaigns. Smart budget management is crucial for business success, and that means knowing the warning signs. Knowing what things to look out for when managing the marketing budget is super important if you're going to budget well. Addressing these signs proactively can mean the difference between hitting your targets and falling short. We have found these to be the most common questions marketers have when it comes to handling their marketing finances. What are the things you need to consider when setting... read more →

In the ever-changing world of marketing, staying relevant is key. Keeping an eye on what marketing departments are investing in can help you adapt and stay ahead of the curve. Need some perspective? Marketing teams are spending more of their marketing department budget on three key areas: Content Marketing Social Media Advertising Marketing Automation Let's dive into more details about these areas: Content Marketing Marketing departments are investing in content marketing because it allows them to harness the power of storytelling to connect with their target audience on a deeper level. Through engaging and informative content, businesses can narrate their... read more →

Where are your marketing dollars really going? If you want your marketing campaigns to succeed, you must effectively manage your advertising and marketing budgets. Strategic allocation of your marketing department budget is essential for maximizing impact. If you fail to manage the budget effectively, you can miss opportunities, diminish returns, and hinder growth for your brand. In this blog post, we will help you with wisely handling your budget for marketing. Get ready for some valuable insights to help you navigate the complexities of budget management. As always, your success is our mission at MOCK, the agency: we want to... read more →

You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,... read more →