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As a modern marketer, you know the value of having a strong and capable marketing team. But what are all the roles needed in a marketing team? First up are the strategists who develop the overall plan, followed by analysts who gather and analyze data to measure the effectiveness of campaigns. Creatives, Techs, and Copywriters bring those plans to life with stunning visuals, websites, and engaging copy. Last but not least, the SEO Specialists optimize the website for search engines so that potential customers can easily find your brand. By working together, these professionals ensure that your brand reaches its...
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Are you looking for tips on how to build teamwork in your marketing team? Some of the key elements of successful teamwork in marketing teams include: from creating a clear structure, fostering mutual respect and trust between teammates, setting up an effective communication system, and keeping the momentum going with regular check-ins. Read on to get practical advice on how you can establish better relationships between team members and keep productivity levels high! Establish clear roles and responsibilities for each marketing team member Effective communication within a marketing team is crucial for achieving business goals. One way to ensure that...
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If you're looking a how to advance in your marketing career, welcome to the journey. There's always room to grow and move up if you're willing to work hard and improve. Today we are looking at some steps that can help you on your journey towards success in the marketing industry. Here are some tips that will give you the edge when attempting to move up in your career. Continuously develop your skills The world of marketing changes rapidly, and it’s important to stay ahead of the curve if you want to be successful. There are several steps you can...
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Episode Transcript Don Mock 0:21All right, episode 68. We're back, Rob. Rob Broadfoot 0:23We are back. Don Mock 0:24I thought for today, we would chat about something that, it's kind of weird to talk about maybe. It's the lifeblood of every creative firm, agency, studio, freelancer. Hell, even non-agency related. The idea of new business. Where is it? Where is this new business? Rob Broadfoot 0:43This elusive new business? Don Mock 0:45Do we look for it under rocks? Rob Broadfoot 0:46Are we trained it? Don Mock 0:47Is it...
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"You never get a second chance to make a good first impression" (Will Rogers). In today's fast-paced, visually-driven world, the power of the first impression cannot be overstated. Enter the realm of graphic design. By enlisting the talents of skilled graphic designers, you can give your audience a positive first impression. In turn, you will elevate your brand's message, forge meaningful connections with your target market, and set yourself apart in an increasingly crowded marketplace. Hiring a great graphic...
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Episode Transcript Don Mock 0:19All right, Episode 67. We're back. Zoe Mock 0:29(laughing) Don Mock 0:29We're having fun with voices. Episode 67 and my special guest today is- Zoe Mock 0:36Hi, I'm Zoe. Don Mock 0:42I don't think we could do this any longer. Zoe Mock 0:44I can't look at you. Don Mock 0:49Looking at me makes it worse? (laughing) Zoe Mock 0:55I can't do the budget looking at you. Don Mock 0:58All right, we'll turn it off, we'll turn it off. Okay, we're back. Zoe Mock 1:02Oh!...
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It can be difficult to work through different perspectives and conflicting opinions without adding tension or damaging relationships, but it doesn't have to be this way! "The Five Dysfunctions of a Team" by Patrick Lencioni reveals the fundamental causes of organizational politics and team failure. The five dysfunctions he identifies are: Absence of Trust: This is the fear of being vulnerable with team members, which prevents the building of trust within the team. Fear of Conflict: This dysfunction is characterized by the desire to preserve artificial harmony over constructive, passionate debate. Lack of Commitment: Lencioni describes this dysfunction as the...
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Episode Transcript Don Mock 0:20Episode 66, Rob, we're back. Rob Broadfoot 0:22We're back. Don Mock 0:23My catchphrase. I always have to say We're back. Rob Broadfoot 0:25We're back. Don Mock 0:26Alright, what are we gonna talk about today? I think you came up with an interesting idea. Rob Broadfoot 0:29Well, I watched last night that movie, The Ben Affleck directed and produced… I think he directed as well. I know he produced it. Did he direct it? Yeah. Don Mock 0:44I have no idea. I know he produced...
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In today's digital world, marketing is more important than ever. To be successful in this competitive environment, businesses need to create high-quality marketing collateral that can be quickly produced and distributed. This means not only creating content that resonates with the target audience but also ensuring it is delivered in a timely manner. Quality and speed are essential when it comes to producing effective marketing materials. We marketers want to maximize their reach while staying on top of their branding game. By combining quality design with quick turnaround times, we can succeed in an increasingly demanding market. The goal is...
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Episode Transcript Don Mock 0:19All right, Rob episode 65. We're back. Rob Broadfoot 0:21 We're back. Don Mock 0:22Yep. All right, so recently my oldest came back from an overseas trip to London. I asked her, on the way back, to load up with candy bars. All right, fill up that carry on, check bag, whatever. Nooks and crannies, shove as many candy bars as you can in. I am a sucker for the Cadbury Crunchy. It's like a honeycomb kind of candy bar. I know you can...
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