Great branding propels a business forward. Bad branding events can have a devastating impact on the reputation of a company. Responding to bad branding events can yield the success to destruction of a brand's reputation. A classic example is Snapple’s giant popsicle melting incident in downtown Manhattan way back in 2002. This event quickly went viral, leaving an indelible mark on the brand and its products for years to come. The incident showed that even with careful planning, unexpected disasters can still occur - resulting in significant damage to an organization's public image and trustworthiness. To prevent such disasters from... read more →

As a marketer, it can feel like there's never enough time in the day to complete all the work that needs to be done. When things get overwhelming, prioritization is key for successful campaign management and stress reduction. But when you're pressed for time and trying to keep up with competing deadlines, how do you prioritize tasks efficiently? The best way to handle a marketing time-crunch is to assemble your team and decide on a strategy. A team-based approach will allow everyone to work together, pooling their expertise and knowledge in order to come up with the best solution. During... read more →

In the ever-evolving landscape of business and commerce, effective marketing campaign management is paramount to ensuring your brand's visibility and success. If you are just starting to manage a team of marketers, and are feeling uncertain about launching your first campaign, we're here to help. Managing a marketing campaign well involves a balance of strategy, planning, and willingness to make moves. This comprehensive guide is designed to help you navigate through the intricate process of managing a marketing campaign and the team working on it. We have a lot of experience with running great marketing campaigns at MOCK, the Agency.... read more →

Do you struggle with separating work from family as marketer? You're not alone. Many marketers face the challenge of balancing work and family life. Their job often requires long hours and constant connectivity. To maintain a healthy work-life balance, it's important to set clear boundaries between work and personal life. This not only benefits personal well-being and family relationships but also improves productivity and efficiency at work. Personal Experience Don and Rob run Mock, the Agency. This is a lot of responsibility and a lot of work. But they also have wives and kids. At times, they've involved their kids... read more →

Fires in the marketing department are an unavoidable reality. Whether it’s a campaign emergency, a technical malfunction, or something else entirely, you can be sure that at some point your team will have to deal with an unexpected crisis or fire. The key is to handling crises in your marketing department is to respond quickly and effectively so as to minimize any potential damage. Since we're talking about fires, let's apply some tips we can learn from our friends at the fire station. They need to maintain a healthy work life balance, and so do we. We will examine the... read more →

Why is protecting your alone time as a marketing professional so important? Taking time alone allows you to step back and think creatively, come up with new ideas, and stay focused on the task at hand. It’s also an important part of avoiding burnout and maintaining a healthy work-life balance. What Do You Mean, "Alone"? Alone time in a work context usually refers to having uninterrupted, focused time to work on tasks or projects without any distractions from colleagues or co-workers. Alone time is important to help people focus and concentrate on work that requires their full attention. For example,... read more →

You're a professional marketer. Marketers have long been stereotyped as being consumed by their jobs, working around the clock and never taking a break. Balance the Grind shares that, "One of the downsides... is that you can end up working too much, blurring the boundaries between your home life and work life, leading to burn out." While this may be true for some, it doesn't have to be the norm. Let's talk about how to set boundaries as a marketing professional. By setting boundaries and sticking to them, marketing professionals can create balance in their lives while still achieving success... read more →

Do late nights and never-ending to-do lists make it hard to find the time or energy for your social life, family, other hobbies and leisure activities? If so, you are not alone. What are the common problems in the work-life balance of a marketing specialist? Marketing specialists often struggle with an overload of tasks due to the rapidly evolving digital landscape, leading to extended work hours and chronic stress. Additionally, the expectation to stay connected 24/7 for urgent client requests or project updates often blurs the boundary between work and personal life, negatively impacting their work-life balance. Let's talk about... read more →