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It can be difficult to work through different perspectives and conflicting opinions without adding tension or damaging relationships, but it doesn't have to be this way! "The Five Dysfunctions of a Team" by Patrick Lencioni reveals the fundamental causes of organizational politics and team failure. The five dysfunctions he identifies are: Absence of Trust: This is the fear of being vulnerable with team members, which prevents the building of trust within the team. Fear of Conflict: This dysfunction is characterized by the desire to preserve artificial harmony over constructive, passionate debate. Lack of Commitment: Lencioni describes this dysfunction as the...
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Episode Transcript Don Mock 0:20Episode 66, Rob, we're back. Rob Broadfoot 0:22We're back. Don Mock 0:23My catchphrase. I always have to say We're back. Rob Broadfoot 0:25We're back. Don Mock 0:26Alright, what are we gonna talk about today? I think you came up with an interesting idea. Rob Broadfoot 0:29Well, I watched last night that movie, The Ben Affleck directed and produced… I think he directed as well. I know he produced it. Did he direct it? Yeah. Don Mock 0:44I have no idea. I know he produced...
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In today's digital world, marketing is more important than ever. To be successful in this competitive environment, businesses need to create high-quality marketing collateral that can be quickly produced and distributed. This means not only creating content that resonates with the target audience but also ensuring it is delivered in a timely manner. Quality and speed are essential when it comes to producing effective marketing materials. We marketers want to maximize their reach while staying on top of their branding game. By combining quality design with quick turnaround times, we can succeed in an increasingly demanding market. The goal is...
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Episode Transcript Don Mock 0:19All right, Rob episode 65. We're back. Rob Broadfoot 0:21 We're back. Don Mock 0:22Yep. All right, so recently my oldest came back from an overseas trip to London. I asked her, on the way back, to load up with candy bars. All right, fill up that carry on, check bag, whatever. Nooks and crannies, shove as many candy bars as you can in. I am a sucker for the Cadbury Crunchy. It's like a honeycomb kind of candy bar. I know you can...
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Great branding propels a business forward. Bad branding events can have a devastating impact on the reputation of a company. Responding to bad branding events can yield the success to destruction of a brand's reputation. A classic example is Snapple’s giant popsicle melting incident in downtown Manhattan way back in 2002. This event quickly went viral, leaving an indelible mark on the brand and its products for years to come. The incident showed that even with careful planning, unexpected disasters can still occur - resulting in significant damage to an organization's public image and trustworthiness. To prevent such disasters from...
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As a marketer, it can feel like there's never enough time in the day to complete all the work that needs to be done. When things get overwhelming, prioritization is key for successful campaign management and stress reduction. But when you're pressed for time and trying to keep up with competing deadlines, how do you prioritize tasks efficiently? The best way to handle a marketing time-crunch is to assemble your team and decide on a strategy. A team-based approach will allow everyone to work together, pooling their expertise and knowledge in order to come up with the best solution. During...
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In the ever-evolving landscape of business and commerce, effective marketing campaign management is paramount to ensuring your brand's visibility and success. If you are just starting to manage a team of marketers, and are feeling uncertain about launching your first campaign, we're here to help. Managing a marketing campaign well involves a balance of strategy, planning, and willingness to make moves. This comprehensive guide is designed to help you navigate through the intricate process of managing a marketing campaign and the team working on it. We have a lot of experience with running great marketing campaigns at MOCK, the Agency....
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Do you struggle with separating work from family as marketer? You're not alone. Many marketers face the challenge of balancing work and family life. Their job often requires long hours and constant connectivity. To maintain a healthy work-life balance, it's important to set clear boundaries between work and personal life. This not only benefits personal well-being and family relationships but also improves productivity and efficiency at work. Personal Experience Don and Rob run Mock, the Agency. This is a lot of responsibility and a lot of work. But they also have wives and kids. At times, they've involved their kids...
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Episode Transcript Don Mock 0:19All right, Rob. Episode 63. We're back. Rob Broadfoot 0:22We're back. Don Mock 0:22I feel like I say we're back almost every every time. Rob Broadfoot 0:25Yeah. Don Mock 0:26What should I say instead of "we're back." Rob Broadfoot 0:27I don't think there's anything wrong with "we're back." Don Mock 0:29Okay, well, we'll just stick with "We're back." Rob Broadfoot 0:31We're back. Don Mock 0:31Do you ever watch that show Survivor? You know, the long running Survivor? Rob Broadfoot 0:35I gotta be honest with...
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Episode Transcript Don Mock 0:19Episode 62. We're back and we're back with our friend Cuyler. Cuyler 0:22Yo. Don Mock 0:23How's it going, Cuyler? Cuyler 0:24It's good. It's good. Another Friday, Don Mock 0:26Another Friday, Friday when we're recording it. When does this come out? I have no idea. Cuyler 0:30That's right. Don Mock 0:31Some people think this is live, but it's not live. We record before it comes out. Cuyler 0:36And we edit. Don Mock 0:37We do at it. Yeah. Cuyler 0:38Occasionally. We don't cut out too much...
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