We all need backup at some point in our lives.
We want someone who’ll be there for us when we need them – someone who’s got our back.
For us, we want to be that “someone” who has got our client’s backs.
For many of our marketing director clients, they don’t always need someone to help… until they encounter an issue with a big project or overwhelming work requirements.
Then hiring a graphic design and marketing agency is a big deal.
So what are the reasons marketing departments all for backup?
Why does the marketing department need support?
What do those issues look like? Well, we often see:
- A project going wrong
- Underperformance
- Too much work
- Work fires
A Project Going Wrong: Getting Back On Course
When a marketing project goes wrong, it can be tough to know how to get back on track. Your first step is to identify where the project went wrong.
Circle the wagons, have a team meeting, and find out where it broke.
When deadlines are looming, one way to help “right the ship” is to call for backup.
Like with our agency, having a core team of professionals with experience in similar projects can jump in to help course-correct and get you moving in the right direction to meet those deadlines and provide an excellent end result.
Another way an outside team can help is with sight of the big picture and providing fresh ideas, especially if you’re experiencing some tunnel vision, due to the pressure of the deadlines and re-routing.
When a project goes awry, don’t panic – with the right support team ready to be your backup, you’ll have peace of mind knowing that no matter what comes up along the way, you won’t be alone in getting things done correctly and efficiently.
Underperformance: Getting Up to Speed
When a marketing project is underperforming, the best way to gain momentum is by finding the root cause of the problem and creating a plan of action to address it.
One way to do that is to conduct an in-depth assessment of the project’s goals, objectives and resources, as well as analyze any potential risks or challenges that may have led to the underperformance.
If you’re stuck, you can call for backup.
We can come in with a fresh perspective and help pinpoint areas of improvement.
We can also provide valuable advice and direction when it comes to making the necessary changes or adjustments that need to be made in order to get your project back on track.
Plus, we have the manpower to help boost your productivity to do so.
Too Much Work: Stepping in to Share the Load
What happens when a project grows too big, and you have too much work?
As much as we try to avoid it, the sudden work overload is a pattern that repeats itself at least every once in a while.
Bringing in a contractor or outside source to help share the workload of your now-huge marketing project can be an invaluable resource – not to mention a breath of fresh air to you and your team.
Contractors and other external providers, like our agency, have experience in similar projects, and can bring fresh perspectives that can offer unique solutions to any challenges.
This move also allows your team the needed increase in capacity to focus on core tasks while taking advantage of the expertise offered by contractors and external sources.
With this kind of help, you’ll be able to free up resources, reduce costs, and get your projects finished faster.
Work Fires: Emergency Aid
No one likes a fire, but it’s foolish to never plan for one.
Unexpected emergencies in work projects do happen, and they can be difficult to handle, especially since by nature they arise suddenly and without warning.
When these situations occur, it is important to have a plan of action in place that will help you manage the situation quickly and efficiently.
The best way to do this is by calling for backup from experienced professionals, like our team, who can provide valuable advice and resources while also helping to take some of the burden off your team.
By working together, we can minimize the effect of the fire, give you resources to bounce back, and continue on to meet your internal deadlines and marketing department goals.
We’ve got your back in the fire.
Why do Marketing Departments Hire Us?
When our clients plan ahead, they find themselves in a fantastic situation with minimal fires and reduced overwork.
In this situation, this is the perfect time to make the preemptive move to hire our agency and find themselves even more ahead than they would have been otherwise.
And when plans go wrong, as they sometimes do, we are right there, ready to jump in to assist – whether it’s from across the road in Atlanta or across the world.
One way to think about your marketing department is like a sports team – and our agency is the 2nd string to your 1st string starters.
We love being there to assist in your team plays, and we thrive on seeing you get the job done.
What about when you don’t need the 2nd string?
Well, if your department is not in need of reinforcements, then we are more than happy to stay on the sidelines, waiting and ready for when you may need us.
One thing we like to do is form relationships with marketing directors so that they know we’re there if they ever need us to get in the game.
That being said, “need” is the main driver for why marketing directors hire us.
If it’s anything from a worst case scenario to a small project, we’re available to jump in.
We’ve got your back, no matter the situation.
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