A video says a lot about a company, and leaves an impression that sticks with people.
The best brand storytelling videos effectively communicate your brand’s values, mission, and unique story, as well as connect with real people on an emotional level.
In this article, we’ll explore what brand story videos are, the four pillars of brand storytelling, and what makes a compelling brand story by highlighting some of the best brand storytelling videos.
What Are Brand Story Videos?
Brand story videos are short films that convey the essence of your brand through narrative and visuals.
They highlight your brand’s history, values, mission, and the journey that led to its creation.
Unlike traditional advertisements, these videos focus on building an emotional connection with the audience by sharing authentic and relatable stories.
Brand story videos can feature various elements, such as interviews with founders, behind-the-scenes footage, customer testimonials, and visually compelling storytelling techniques.
The goal is to create a memorable impression that resonates with viewers and fosters brand loyalty.
What Are the Four Pillars of Brand Storytelling?
Effective brand storytelling is built on four key pillars:
1. Authenticity
Authenticity is everything in brand storytelling.
Your story should reflect your true values, mission, and culture.
Audiences can easily spot inauthentic narratives, so it’s important to be genuine and honest.
2. Emotion
Emotional stories are more memorable and can significantly influence customer behavior.
Whether it’s joy, nostalgia, or empathy, tapping into emotions can make your story more impactful.
3. Relevance
Your brand story should be relevant to your audience’s interests and experiences.
Understanding your target audience and tailoring your narrative to their needs and preferences can create a stronger connection.
4. Consistency
Consistency across all your brand’s communications helps reinforce your story.
Align your messaging with your brand values and keep it uniform across different platforms and campaigns.
What Makes a Compelling Brand Story?
The best brand storytelling videos combine authenticity, emotion, relevance, and consistency to create a compelling narrative.
Here are some qualities of great brand storytelling videos, along with real-life examples:
Relatable Characters
Characters that audiences can relate to make the story more engaging.
For example, TOMS Shoes’ “One for One” video introduces viewers to the people who benefit from the brand’s commitment to donating a pair of shoes for every pair sold, creating a deep connection through real-life impact.
Strong Visuals
High-quality visuals capture attention and are essential for the storytelling experience.
Airbnb’s “Wall and Chain” video uses beautiful animation and heartfelt storytelling to illustrate a true story about human connection and the brand’s mission to make everyone feel at home anywhere in the world.
Emotional Appeal
Tapping into emotions can make your story more memorable.
Ben & Jerry’s “Join Our Core” video tells the story of the brand’s social mission, showcasing their commitment to social justice and environmental sustainability, which resonates deeply with their audience.
Clear Message
A compelling brand story has a clear and concise message.
Warby Parker’s “Do Good” video highlights the brand’s mission to provide affordable eyewear and eye care to those in need, clearly communicating their values and purpose.
Authenticity
Authentic stories resonate more with audiences.
Patagonia’s “Worn Wear” video series showcases real customers sharing their experiences with Patagonia products, emphasizing the brand’s commitment to sustainability and quality.
Consistency
Consistency in your brand story reinforces your message.
Lego’s “The Lego Story” video consistently tells the brand’s history, values, and commitment to creativity and learning, ensuring the message aligns with their products and marketing materials.
At the End of the Day
These days, you need a good video to help your audience connect with your business.
The best brand storytelling videos leverage authenticity, emotion, relevance, and consistency to connect with audiences and build lasting relationships.
By incorporating relatable characters, strong visuals, emotional appeal, clear messaging, and authenticity, you can create compelling brand stories that resonate with your audience.
If you need assistance in crafting your brand’s story, consider working with a professional video design company to bring your vision to life.
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