Ever look at a job title and think, “What do they actually do all day?” We get that. So let’s cut to the chase: What does a business and marketing manager do? They build strategy.They lead execution.They turn chaos into clarity. A business and marketing manager is the person who keeps the brand moving forward—connecting business goals with marketing plans, and making sure the right things get done on time, every time. This isn’t theory. It’s reality. And we’re walking you through it—real talk, MOCK-style. Why This Role Exists Let’s be honest: growing a business is messy. You’ve got leads... read more →

Short answer? A marketing manager creates the plan—including strategy, campaigns, and branding. A marketing coordinator keeps it on track. Longer answer? If you confuse the two, your campaign's going to hit a wall, your team will burn out, and you'll end up wondering why you're the one doing everything yourself (again). So let’s break it down—without the corporate speak or textbook definitions. This is what the difference between a marketing manager and a marketing coordinator actually looks like inside a real company, from a team that helps fix marketing chaos and branding breakdowns every single day. Why This Matters You’re... read more →

Ever tried to run a marketing department without clearly defined roles? That’s how you end up with twelve Slack threads, zero deadlines met, and someone accidentally boosting the intern’s Instagram post from the corporate account. Let’s fix that. The key roles and responsibilities of a marketing team include strategy, content, branding, design, analytics, and communication. But more than just job titles on a slide deck, these roles should work like gears in a machine—each one spinning in sync to push campaigns forward without drama or delay. If you’re building, restructuring, or just trying to make sense of who’s supposed to... read more →

Before we dive into campaign launches and brand makeovers, let’s zoom out. Because every marketing decision—whether it’s your budget breakdown, your trade show booth, or your fourth round of logo tweaks—is rooted in one of five core marketing management philosophies. These philosophies shape how businesses think about marketing, sell products, and communicate with customers. So, what are the five core marketing management philosophies? They are: the Production Concept, Product Concept, Selling Concept, Marketing Concept, and Societal Marketing Concept. These aren’t just academic ideas—they’re frameworks that can make or break how your team operates and how your audience responds. Let’s walk... read more →

You’ve got 27 emails waiting. Your budget’s due Friday. Your team is behind. Again. If you’re wondering what are the responsibilities of a managing director of marketing?—they’re the ones who take that chaos off your plate. They lead the team, drive strategy, manage the budget, and make sure marketing actually delivers results. This isn’t about managing people for the sake of it. It’s about building momentum, solving real business problems, and making marketing feel like less of a mess. Turn Strategy Into a Tool, Not Just a Document This role owns the marketing plan. Not just writing it—making sure it... read more →

You know that feeling when your boss drops “global expansion” into the Monday meeting—and your to-do list grows a third head? That’s when a Global Marketing Director steps in. This role leads all international marketing efforts, keeping brand messaging rock solid while tailoring campaigns to fit local markets. But let’s back it up. What does a Global Marketing Director actually do? In one line: they turn chaos into clarity by managing branding, messaging, and team execution across countries, time zones, and sometimes, continents. If you’ve ever thought, “I need a second me in every region,” this post is for you.... read more →

Let’s be honest—nobody dreams of becoming a marketing director because they love spreadsheets. People land here because they love ideas. Strategy. Branding. The buzz of leading a team and actually moving the needle. But the climb to the top? That’s a different beast entirely. So if you're asking, “What qualifications do you need to be a marketing director?”—you’re already thinking like one. You’re looking at the big picture. You're aiming to own the role, not just land it. This post breaks it all down—real talk, no jargon. You’ll learn what degrees matter (and what doesn’t), what skills companies are dying... read more →

Think your job is crazy? We know. You’ve got deadlines coming at you from every direction. Campaigns going live. Sales wants support materials—yesterday. And your brand? It’s supposed to be consistent, polished, and unforgettable. That’s why marketing director jobs aren’t for the faint of heart. These roles are about managing the chaos, aligning strategy with execution, and making sure your brand shows up right, every single time. Marketing directors lead brand development, campaign execution, and team alignment to drive real business results. Do you thrive under pressure and love shaping how the world sees a company? Then this gig might... read more →

You’ve climbed the ladder, checked every box, and now you’re eyeing the big chair: Marketing Director. But here comes the creeping doubt. Do you need an MBA to be a marketing director? Is that three-letter degree the last thing standing between you and the role you know you’re ready for? At MOCK, the full-service creative agency that partners with marketing directors to get real results fast, we’ve worked with leaders on both sides of the MBA fence. And here’s what we know: credentials matter less than execution. What your boss—and your brand—care about is how you lead, how you deliver,... read more →

What is the role of a Brand Marketing Director? Simply put: they own how a company shows up in the world—overseeing brand strategy, consistency, and messaging to ensure every audience interaction aligns with the company’s identity and goals. Marketing can get messy—fast. Deadlines stack up, messaging gets diluted, and campaigns often leave everyone wondering who’s steering the ship. Enter the Brand Marketing Director: the person who brings clarity to the chaos. Their job? Make sure the brand shows up consistently and confidently—everywhere. That includes websites, emails, social media, and even internal decks. A strong Brand Marketing Director ensures it all... read more →