Short answer? A marketing manager creates the plan—including strategy, campaigns, and branding. A marketing coordinator keeps it on track. Longer answer? If you confuse the two, your campaign's going to hit a wall, your team will burn out, and you'll end up wondering why you're the one doing everything yourself... read more →

Ever look at a job title and think, “What do they actually do all day?” We get that. So let’s cut to the chase: What does a business and marketing manager do? They build strategy.They lead execution.They turn chaos into clarity. A business and marketing manager is the person who... read more →

Before we dive into campaign launches and brand makeovers, let’s zoom out. Because every marketing decision—whether it’s your budget breakdown, your trade show booth, or your fourth round of logo tweaks—is rooted in one of five core marketing management philosophies. These philosophies shape how businesses think about marketing, sell products,... read more →

Ever tried to run a marketing department without clearly defined roles? That’s how you end up with twelve Slack threads, zero deadlines met, and someone accidentally boosting the intern’s Instagram post from the corporate account. Let’s fix that. The key roles and responsibilities of a marketing team include strategy, content,... read more →

You’ve got 27 emails waiting. Your budget’s due Friday. Your team is behind. Again. If you’re wondering what are the responsibilities of a managing director of marketing?—they’re the ones who take that chaos off your plate. They lead the team, drive strategy, manage the budget, and make sure marketing actually... read more →

You know that feeling when your boss drops “global expansion” into the Monday meeting—and your to-do list grows a third head? That’s when a Global Marketing Director steps in. This role leads all international marketing efforts, keeping brand messaging rock solid while tailoring campaigns to fit local markets. But let’s... read more →

Let’s be honest—nobody dreams of becoming a marketing director because they love spreadsheets. People land here because they love ideas. Strategy. Branding. The buzz of leading a team and actually moving the needle. But the climb to the top? That’s a different beast entirely. So if you're asking, “What qualifications... read more →

Think your job is crazy? We know. You’ve got deadlines coming at you from every direction. Campaigns going live. Sales wants support materials—yesterday. And your brand? It’s supposed to be consistent, polished, and unforgettable. That’s why marketing director jobs aren’t for the faint of heart. These roles are about managing... read more →

What is the role of a Brand Marketing Director? Simply put: they own how a company shows up in the world—overseeing brand strategy, consistency, and messaging to ensure every audience interaction aligns with the company’s identity and goals. Marketing can get messy—fast. Deadlines stack up, messaging gets diluted, and campaigns... read more →

You’ve climbed the ladder, checked every box, and now you’re eyeing the big chair: Marketing Director. But here comes the creeping doubt. Do you need an MBA to be a marketing director? Is that three-letter degree the last thing standing between you and the role you know you’re ready for?... read more →