The question of the day is this: What is test marketing in marketing management? Test marketing is when a great brand or company tries out a new product or marketing strategy on a small group of people before sharing it with everyone. It helps them see what works, fix any... read more →

Brands and their campaigns are managed differently today than they were a few decades ago. How has marketing management changed? It's shifted from traditional, broad campaigns to hyper-personalized, tech-savvy strategies powered by data. In simple terms, marketing management has changed because it’s become more digital, dynamic, and driven by customer... read more →

Are you new to CRMs? If you're wondering, "What is a CRM in marketing management?," let's get you up to speed. A CRM in marketing management is a tool that helps businesses keep track of their customers, organize their data, and manage relationships. It makes it easier to run campaigns,... read more →

The difference between marketing manager and marketing director comes down to one thing: vision versus action. They both work to make a brand effective in whatever niche you're marketing in. But marketing managers focus on getting the work done, while directors shape the strategy behind that work. Knowing these roles... read more →

Looking to break into the design world? Getting a graphic design internship is a huge opportunity to get real-world experience and build up that portfolio. To get a graphic design internship, you’ll need to: create a knockout portfolio, get your resume for internship applications ready, and make sure you’re applying... read more →

When it comes to creating your graphic design portfolio for an interview or online showcase, knowing how to photograph for a graphic design portfolio can make all the difference. This skill isn't just about snapping a quick picture — it's about presenting your designs in a way that highlights your... read more →

If you're heading into a graphic design interview, your portfolio is, hands down, a must-have. A well-curated portfolio not only highlights your design chops but also shows potential employers how you think. Here’s how to create a graphic design portfolio for an interview that stands out from the pack —... read more →

If you want your work to shine and land you jobs, your ideas for graphic design portfolio need to highlight your skills and creativity. Your portfolio isn’t just a collection of past work — it’s a visual story that shows what you can do for clients, whether you’re prepping for... read more →

A cool graphic design portfolio is your creative handshake. It’s how you introduce yourself to potential clients, show your skills, and tell your design story — all in one place. Whether you’re a graphic designer in Atlanta or anywhere else, having a portfolio that’s both visually striking and easy to... read more →

Knowing how to display a graphic design portfolio can be the game-changer for landing your next client or job. Your portfolio isn’t just a collection of projects — it’s your design story. Whether you’re new to the industry or revamping your portfolio, this guide will help you showcase your work... read more →