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MOCK, the agency MOCK, the agency
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May 04
responsibilities of a marketing director

Responsibilities of a Marketing Director

The responsibilities of a marketing director are like running the playbook for a team—you design the strategy, call the shots, and guide your team to success. Marketing directors oversee campaigns, manage budgets, and ensure the brand connects with its audience. At its core, the job involves creating a clear path... read more →
  • May 4, 2025
  • Don Mock
  • Articles & Posts
May 03
how to manage a marketing budget

How to Manage a Marketing Budget

Managing a marketing budget is like planning a cross-country road trip: you need a clear destination, a plan for how to get there, and the flexibility to handle detours. As a marketing director, balancing creativity with financial discipline is key to delivering results to help grow your business without blowing... read more →
  • May 3, 2025
  • Don Mock
  • Articles & Posts
May 02
creative director vs marketing director

Creative Director vs Marketing Director

If you’ve ever wondered, “What’s the difference between a creative director vs marketing director?” let’s clear it up. A creative director is like the visionary artist, responsible for the “look and feel” of a campaign. A marketing director, on the other hand, is the strategic architect, setting goals, analyzing data,... read more →
  • May 2, 2025
  • Don Mock
  • Articles & Posts
May 02
assistant marketing director

What Do I Look for in an Assistant Marketing Director?

Hiring an Assistant Marketing Director can feel like assembling the perfect marketing puzzle. Finding the right person can mean a big win when building a great brand. This role requires someone who can juggle creativity, strategy, leadership, and the ability to manage a budget. They’ll be your right hand in... read more →
  • May 2, 2025
  • Don Mock
  • Articles & Posts
May 01
product marketing director

What Do I Need to Know as a Product Marketing Director?

If you’re asking yourself, what do I need to know as a product marketing director, you’re probably ready to tackle a big role. At its core, this job is all about connecting your product to the right people. It’s about knowing what makes your product special and finding the best... read more →
  • May 1, 2025
  • Don Mock
  • Articles & Posts
May 01
skills of a marketing director

Skills of a Marketing Director

What are the most important skills of a marketing director? The most important skills of a marketing director are leadership, strategic planning, and creativity. They also need strong communication skills, digital marketing knowledge, and the ability to analyze data to make smart decisions. These skills help steer a brand’s marketing... read more →
  • May 1, 2025
  • Don Mock
  • Articles & Posts
Apr 25
what is test marketing in marketing management

What is Test Marketing in Marketing Management?

The question of the day is this: What is test marketing in marketing management? Test marketing is when a great brand or company tries out a new product or marketing strategy on a small group of people before sharing it with everyone. It helps them see what works, fix any... read more →
  • April 25, 2025
  • Don Mock
  • Articles & Posts
Apr 24
how has marketing management changed

How Has Marketing Management Changed?

Brands and their campaigns are managed differently today than they were a few decades ago. How has marketing management changed? It's shifted from traditional, broad campaigns to hyper-personalized, tech-savvy strategies powered by data. In simple terms, marketing management has changed because it’s become more digital, dynamic, and driven by customer... read more →
  • April 24, 2025
  • Don Mock
  • Articles & Posts
Apr 24
what is crm in marketing management

What is a CRM in Marketing Management?

Are you new to CRMs? If you're wondering, "What is a CRM in marketing management?," let's get you up to speed. A CRM in marketing management is a tool that helps businesses keep track of their customers, organize their data, and manage relationships. It makes it easier to run campaigns,... read more →
  • April 24, 2025
  • Don Mock
  • Articles & Posts
Apr 24
Difference Between Marketing Manager and Marketing Director

Difference Between Marketing Manager and Marketing Director

The difference between marketing manager and marketing director comes down to one thing: vision versus action. They both work to make a brand effective in whatever niche you're marketing in. But marketing managers focus on getting the work done, while directors shape the strategy behind that work. Knowing these roles... read more →
  • April 24, 2025
  • Don Mock
  • Articles & Posts
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