Let’s be honest—if you’re a marketing manager, your job probably looks a lot different than the job description you signed up for. You’re not just leading campaigns. You’re playing air traffic control between sales, legal, product, and five platforms that all decided to update their UI this week. You’re reviewing... read more →

Most marketing managers don’t fall into their roles by accident. While the title might sound creative and fluid, the path to it is built on structure: education, certifications, and experience. If you're wondering whether a degree matters or how formal your education needs to be, you're in the right place.... read more →

The average marketing professional becomes a marketing manager in five to seven years. Some do it in as few as three years, depending on their role, results, and how quickly they build trust inside their organization. According to the U.S. Bureau of Labor Statistics, most marketing managers have at least... read more →

If you're asking how to become a digital marketing manager, here’s the direct answer: Gain 2–5 years of hands-on experience in digital channels like SEO, content, and paid media, build a track record of results, and level up your leadership and strategy chops. You don’t need a perfect resume—you need... read more →

The Atlanta Jazz Festival is more than just an event—it’s a celebration of music, art, and community. Held each Memorial Day weekend in Piedmont Park, this nationally recognized, free jazz festival transforms the heart of Atlanta into a cultural centerpiece. For marketing directors, it's not just a weekend affair. It's... read more →

A regional marketing director and a marketing director are like two sides of the same coin. One sets the vision for a brand’s campaigns, while the other makes sure that vision actually works in specific regions. This relationship is the glue between top-level strategy and boots-on-the-ground execution. When the two... read more →

The creative director of marketing is not just a designer or manager. They’re the link between big ideas and real execution—the ones responsible for making sure a brand doesn’t just look good, but truly resonates. They lead the creative vision, guide teams, shape campaigns, and bring a brand’s story to... read more →

Sports fans show up for the thrill—the buzzer-beaters, the walk-offs, the rivalries. But behind that stadium roar is someone making sure the team doesn’t just win on the field—but wins in the market. If you’ve ever wondered what does a sports marketing director do, the short answer is this: they... read more →

The Atlanta Cyclorama is more than a painting — it’s a 360-degree time machine. Housed at the Atlanta History Center, this colossal visual story pulls you into the 1864 Battle of Atlanta. But what makes the Cyclorama unforgettable isn’t just its scale. It’s how it blends historical storytelling with immersive... read more →

Atlanta is a city where creativity shows up everywhere — in public spaces, coffee shops, and even in how food is plated. This isn’t just a story about beautiful paintings hanging on gallery walls. This is about how art lives and breathes in everyday Atlanta — and how smart marketers... read more →