Whether you're a job seeker, an entrepreneur, or simply looking to establish yourself as an authority in your field, building a strong personal brand can be a game-changer. But you may be wondering, "How much does it cost to brand yourself?" The cost to brand yourself greatly varies depending on... read more →
Feb
16
Feb
16
Episode Transcript Don Mock 0:20Alright, Episode 109. Rob, we're back. Yeah, we're back episode 109. I can't think of any we always joke about at the top of the podcast What the numbers mean to us. I got... read more →
Feb
15
You are your own brand whether you recognize it or not. Developing a strong personal brand is essential for your professional and personal success. It's basically just defining who you are and living that way. And you can apply just about everything about personal branding to branding a business. What... read more →
Feb
14
A logo is an essential element of your brand identity, representing your company's values, personality, and visual appeal. However, it's important to strike the right balance between consistency and adaptability. How often should you rebrand a logo? The frequency of rebranding a logo depends largely on the evolution of your... read more →
Feb
13
In 1949, a small German shoe company made a decision that would revolutionize sports branding forever -- they bought the rights to three simple stripes for just $1,600 and two bottles of whiskey. Today, those three stripes are worth billions as part of Adidas' iconic trinity of logos. The Adidas... read more →
Feb
13
A well-designed logo has the power to become synonymous with a company or brand, instantly evoking emotions and associations. In this article, we will explore the question: "What is the most famous logo in the world?" and delve into why it holds such a prestigious title. The Coca-Cola logo is... read more →
Feb
12
Many businesses turn to freelancers for their logo design needs due to their flexibility and expertise in advertising, marketing, and visual designs. But how much do freelancers charge for logo design? Typically, the rates can range from as low as $50 for beginners to over $1000 for experienced, high-end designers.... read more →
Feb
12
Which industry is the largest advertiser today? The retail industry is currently the largest advertising industry in today's market. This comes as no surprise, considering that we are constantly surrounded by advertisements from various retail companies. Whether it's through television commercials, social media ads, or billboards on our daily commute,... read more →
Feb
11
As companies strive to create effective marketing campaigns, they often turn to ad agencies for their expertise and specialized services. What are the 5 different ad agencies? The five different types of ad agencies include: Full-Service Agencies providing a comprehensive range of marketing services Creative Agencies specializing in creative design... read more →
Feb
11
If you've studied marketing, you're likely familiar with the concept of the marketing mix. One of the most well-known versions of the marketing mix is the 7 Ps model. But who invented the 7 Ps of marketing and advertising? The 7 Ps of marketing was invented by E. Jerome McCarthy,... read more →