You’ve led campaigns. Sat in those “quick” meetings that went 90 minutes. Juggled branding, data, deadlines—and then someone asks you to “make it pop.” It’s a lot. So naturally, the question hits: How much does a marketing manager typically earn? Because if you're doing all this heavy lifting, you’d better... read more →

You’ve got a killer product, a clear brand message, and big plans—so why aren’t more people hearing about it? Or maybe you’re stuck running events without anyone owning them, and your sales team is tired of cold leads that go nowhere. Here’s the fix: hire a field marketing manager. If... read more →

If you're a marketing director trying to juggle five campaigns, six team opinions, and one impossible deadline—you’re not alone. And if you're wondering, “What are the strategies of a marketing manager?”—congrats, you’re asking the right question. Here’s the simple answer:Marketing managers create and manage strategies to attract the right audience,... read more →

Hey, marketing directors—ever feel like you’re holding a high-stakes campaign together with duct tape and willpower? Your team’s underwater, deadlines are flying past, and your brand’s next big moment is riding on someone’s shoulders. That someone is your marketing manager. So what is the job profile of a marketing manager?... read more →

Ever feel like you’re juggling a marketing circus with no ringmaster? One minute you’re planning strategy, the next you’re chasing last-minute edits for a campaign that’s supposed to launch tomorrow. Somewhere between meetings and metrics, you wonder: “Why is this all on me?” That’s where a marketing manager comes in.... read more →

If you’re a design student feeling stuck in classrooms or tired of creating projects that never see the light of day, you’re not alone. Landing a graphic design internship that actually gives you real experience is one of the biggest hurdles for emerging creatives. Many students wonder: How do I... read more →

Ever look at a job title and think, “What do they actually do all day?” We get that. So let’s cut to the chase: What does a business and marketing manager do? They build strategy.They lead execution.They turn chaos into clarity. A business and marketing manager is the person who... read more →

Short answer? A marketing manager creates the plan—including strategy, campaigns, and branding. A marketing coordinator keeps it on track. Longer answer? If you confuse the two, your campaign's going to hit a wall, your team will burn out, and you'll end up wondering why you're the one doing everything yourself... read more →

Before we dive into campaign launches and brand makeovers, let’s zoom out. Because every marketing decision—whether it’s your budget breakdown, your trade show booth, or your fourth round of logo tweaks—is rooted in one of five core marketing management philosophies. These philosophies shape how businesses think about marketing, sell products,... read more →

Ever tried to run a marketing department without clearly defined roles? That’s how you end up with twelve Slack threads, zero deadlines met, and someone accidentally boosting the intern’s Instagram post from the corporate account. Let’s fix that. The key roles and responsibilities of a marketing team include strategy, content,... read more →