Jan 23
Jan 23
What are the disadvantages of rebranding?

What are the Disadvantages of Rebranding?

Rebranding gives businesses a new identity and allows them to stay relevant, connect with new audiences, and revitalize their brand image. But what are the disadvantages of rebranding? Rebranding can also lead to significant risks such as alienating existing customers, incurring high costs, and potentially diluting the brand's original message... read more →
Jan 22
How often do companies rebrand

How Often Do Companies Rebrand?

Rebranding is a strategic decision that can significantly impact a company's image, identity, and market positioning. But how often do companies rebrand, and why do they do it? In the fast-paced world of big businesses, a whopping 74% of the top S&P 100 companies have gone through a makeover within... read more →
Jan 22
How much should a rebrand cost?

How Much Should a Rebrand Cost?

When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as we would like it to be. The cost of a rebrand can vary significantly depending on various factors such as... read more →
Jan 21
What does a branding director do

What Does a Branding Director Do?

A Branding Director is important for shaping the public perception and identity of a company. But exactly what does a branding director do? A Branding Director is responsible for: developing and implementing branding strategies maintaining brand integrity across all company marketing initiatives and communications and managing a team of marketing... read more →
Jan 21
Why do Companies Partner with Agencies

Why do Companies Partner with Agencies?

In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies? Agencies offer specialized branding, marketing, and graphic design services and expertise in various areas such as advertising, design, public relations,... read more →
Jan 20
Why is rebranding not always successful

Why is Rebranding Not Always Successful?

Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company... read more →
Jan 20
Jan 19
Jan 18
When Did TV Advertising Start?

When Did TV Advertising Start?

Television advertising has become an integral part of our modern consumer culture, bombarding us with catchy jingles, memorable slogans, and persuasive visuals. But have you ever wondered, "When did TV advertising start?" TV advertising started in the late 1940s and early 1950s, as television sets became more common in households... read more →