Episode Transcript Don Mock 0:20Right episode 106 We're back and we're back with a special guest. Rachel, how are you Rachel? Rachele Mock 0:24I am full of sushi. Don Mock 0:26Yes. It's like a tradition. If anybody comes... read more →
Jan
12
Jan
11
We've all seen commercials we can't help but remember, but do we see why? Exactly what makes a successful TV ad? A successful TV ad is one that effectively communicates its message, triggers emotional resonance, arouses viewer interest, and inspires action, often by blending creative storytelling, engaging visuals, and a... read more →
Jan
11
Watching a TV commercial is a pretty simple process, but there's a lot more behind it than many people think. How is TV advertising bought? TV advertising is bought through a process called media buying, where businesses or agencies negotiate prices and schedules for ad placements with TV networks or... read more →
Jan
11
A lot companies spend a lot of money on their advertising efforts, but who spends the most on TV advertising? Some people might think that the biggest spenders would be tech giants like Google or Apple, but surprisingly, it's actually Procter & Gamble (P&G) that holds the top spot. In... read more →
Jan
11
Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning... read more →
Jan
11
We all know TV commercials are a necessary evil -- the price we pay for free (or at least, ad-supported) television. But have you ever stopped to wonder just how much of your viewing time is actually dedicated to these mini-movies? How many TV ads per hour are we talking... read more →
Jan
04
Episode Transcript Don Mock 0:22Right episode 105 We're back. Rob Rob Broadfoot 0:24105. Don Mock 0:25Yeah, live 105 live one. That's a perfect segue to. I just came back from San Francisco. So on vacation and live 105 was the radio station I used to listen to out there. That... read more →
Dec
28
Episode Transcript Don Mock 0:19All right, Rob episode 104 We're back. Rob Broadfoot 0:22We're back like a Cypress Hill reunion tour. Don Mock 0:25Yeah, we are. I know What a great segue Love me some Cypress Hill. I... read more →
Dec
23
Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global economy. In 2020 alone, the industry generated over $800 billion in revenue, with an estimated 800 billion printed pages worldwide.... read more →
Dec
22
Printing is an art form that has been around for centuries, and print media has played a huge role in how information is disseminated and preserved. However, with the rise of digital media and advancements in technology, many have questioned: Is the print industry in decline? Yes, the printing industry... read more →