According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing still work? The answer is yes, print marketing still works and has a place in advertising and marketing today. While... read more →
Dec
22
Dec
21
Print ads have the power to capture attention, engage readers, and leave a lasting impact. What is an example of print advertising? My favorite example is the iconic "Got Milk?" campaign. These ads featured celebrities with milk mustaches, showcasing how important it is to have milk in your diet. The... read more →
Dec
21
Episode Transcript Don Mock 0:22Episode 103 We're back Rob. Rob Broadfoot 0:24We're back. Don Mock 0:24We should just change the name of the podcast to we're back Rob how about that? Rob Broadfoot 0:29I'm okay with that. Don... read more →
Dec
20
Online advertising now dominates the marketing landscape. Many businesses have begun to question the effectiveness of traditional forms of print advertising, such as newspaper ads. Is newspaper advertising still effective? The answer is not a simple yes or no. While online advertising has certainly become more prevalent, newspapers still have... read more →
Dec
20
Print is printed, and television is on television... obviously. But when it comes to our marketing strategies and their purposes, what is the difference between print and television advertisements? Print advertising provides detailed information at the consumer's own pace, building understanding and awareness of a product's features. Television advertising creates... read more →
Dec
19
Print advertising has long been a staple in marketing campaigns, but with the rise of digital media, some may question its effectiveness. In an era dominated by online content consumption, it's natural to wonder how long people actually engage with print ads. To shed light on this topic, let's delve... read more →
Dec
19
With the rise of online publications and the convenience of accessing information on our smartphones and tablets, it's natural to wonder: Will print magazines survive? While it's true that the magazine industry has faced challenges in recent years, there are still plenty of reasons to believe that print magazines and... read more →
Dec
18
With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value... read more →
Dec
17
A well-designed print ad not only grabs attention but also delivers a clear message to its target audience. But what are the 5 parts of a print ad? The five essential parts of a print ad are the headline, visuals, body copy, call to action (CTA), and branding. Let's dive... read more →
Dec
17
Whether you are using print advertising, social media, or cold calling, you need strategies that work What are the 5 golden rules of advertising? Have a strong headline. Emphasize Benefits. Be consistent. Engage with your audience. Measure and Optimize. Let's look at each one of these a little more closely.... read more →