Episode Transcript Cuyler 0:20Right episode 49 We're back and we're back with Mr. C instead of Rob filling in for Robbie. Mr. C is back. Cuyler is sitting in the copilot seat. How's it going, Cuyler? It's going... read more →
Apr
25
Apr
25
"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your... read more →
Apr
23
Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective.... read more →
Apr
22
As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business... read more →
Apr
21
Episode Transcript Don Mock 0:20Alright, everybody, Episode 48. We're back. We're getting closer to 50. I know we teased it last time, but we got to figure out what we're doing for the Big 5-0. But we're not... read more →
Apr
21
When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to... read more →
Apr
20
Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay... read more →
Apr
19
Episode Transcript Rob Broadfoot 0:20Episode 47. We're back, Rob. 47! Don Mock 0:22I know, it's exciting. Rob Broadfoot 0:24It's rockin, is what it is. Don Mock 0:2647 is rockin. What are we gonna do for number 50? Isn't... read more →
Apr
18
As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come... read more →
Apr
17
Episode Transcript Don Mock 0:21Rob, we're back with episode 46. Rob Broadfoot 0:23 It's exciting. 46 That's a lot. Don Mock 0:27Yes. We've done a lot of podcasts. Now, I will say that we've broken up though by... read more →