Apr
16
"Don’t confuse sucking up with serving up. Sucking up is not serving your boss, sucking up is about misleading your boss and others to make oneself look better or to get ahead. Serving up is selfless and is about helping others look good and helping others achieve success, in turn...
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Apr
15
Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common reasons why marketing team members may be fired. If a marketer gets fired, it's usually because they're doing a bad...
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Apr
14
Episode Transcript Rob Broadfoot 0:20All right. Welcome, everyone. Episode 45. We're back. We're back on a rainy rainy Friday. Don Mock 0:28Yes, we are. It sounds like we're on public access radio. Rob Broadfoot 0:32NPR. Yeah. Brought to...
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Apr
14
Are you a member of a marketing team, tasked with managing your boss' expectations? This can feel like a daunting task to many, as it comes with the pressure of upholding both individual and collective responsibility. But it doesn't have to be overwhelming! Let's talk about how marketing teams manage...
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Apr
12
Episode Transcript Zoe Mock 0:19So where are we going for lunch? Don Mock 0:23I don't know. We'll figure it out after we record this episode. That's a great way to kick off the pod, though. I love that....
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Apr
12
Are you a marketer looking to find out how your performance is measuring up? Want to understand the expectations and objectives of your marketing manager? Let's look at some questions to ask your marketing manager to see how you're performing. From metrics and goals for how to improve, asking the...
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Apr
10
Episode Transcript Rob Broadfoot 0:20Alright, everybody, Don, we’re back. It’s episode 43. If you can believe it. Don Mock 0:24I can believe it. Rob Broadfoot 0:25You better believe it. Yeah, it feels like we’ve been doing this forever....
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Apr
10
Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving forward in your marketing career performance. Your manager wants to see results and growth, but also wants to be able...
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Apr
09
The success of any marketing career is dependent on being able to accurately measure performance and progress. Here at MOCK, the Agency, we believe that measurement helps us see where we are so we can continue to learn and grow. In this document, we will explore some key metrics and...
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Apr
08
IBM Watson did research into the personality traits of top marketing leaders. This was recently discontinued, but the insights are still relevant. Overall Marketing Traits The most successful marketing professionals have a combination of traits that enable them to think outside of the box and come up with innovative solutions....
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