Ever felt the satisfying weight of a book in your hands, the crisp rustle of a new magazine page? In a world of constant pings and pop-ups, holding something real is a small but powerful way to push back against the digital noise. You might think print is a dinosaur,... read more →

Television advertising has been a dominant force in marketing for decades, captivating audiences with engaging visuals, storytelling, and sound. Despite the rise of digital marketing, TV ads remain a powerful tool for businesses looking to build brand awareness and connect with large audiences. But what are the pros and cons... read more →

Brand elements are the building blocks of a brand's identity. They shape how consumers recognize, remember, and connect with a business. But what exactly makes a brand element strong and effective? What are the Six Criteria for Brand Elements? The six key criteria for developing brand elements are: Memorability –... read more →

Television advertising has long been a dominant force in marketing, shaping consumer behavior, driving brand awareness, and influencing purchasing decisions. Companies invest billions of dollars annually to secure prime-time spots, ensuring their products and services remain top-of-mind for viewers. But what industry advertises most on TV? While many might assume... read more →

If you've ever found yourself impatiently waiting for your favorite TV show to return from a commercial break, you may have wondered, "How long are TV ads?" Most TV ads are between 15 and 30 seconds long, but their actual duration can vary depending on the network, program, and time... read more →

One of the key steps in the logo design process is verifying whether a logo is already trademarked. Conducting a trademark search ensures that your design is original and does not infringe on an existing trademark. Many designers skip this step, but failing to verify a trademark can lead to... read more →

Branding is the face of a business, and a logo is one of the most critical elements of brand identity. But what happens when one logo isn’t enough? Can a brand have 2 logos without confusing its audience? The short answer is yes, and in many cases, it can be... read more →