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MOCK, the agency MOCK, the agency
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About Don Mock

How much should a rebrand cost?

How Much Should a Rebrand Cost?

When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as... read more →
  • January 22, 2024
  • Don Mock
  • Articles & Posts
How often do companies rebrand

How Often Do Companies Rebrand?

In business, perception is everything. And in a world moving at lightning speed—where trends evolve overnight and customer loyalty is earned in seconds—how often do companies rebrand to stay in... read more →
  • January 22, 2024
  • Don Mock
  • Articles & Posts
Why do Companies Partner with Agencies

Why do Companies Partner with Agencies?

In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies?... read more →
  • January 21, 2024
  • Don Mock
  • Articles & Posts
What does a branding director do

What Does a Branding Director Do?

Let’s be honest—branding is one of those business buzzwords that gets tossed around a lot. But without someone guiding the ship, it quickly turns into a patchwork of logos, inconsistent... read more →
  • January 21, 2024
  • Don Mock
  • Articles & Posts
How much does it cost to rebrand a website?

How Much Does it Cost to Rebrand a Website?

When it comes to rebranding your website, there are several factors that can influence the cost. The extent of the rebrand, the complexity of the website, and the expertise required... read more →
  • January 20, 2024
  • Don Mock
  • Articles & Posts
Why is rebranding not always successful

Why is Rebranding Not Always Successful?

Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail... read more →
  • January 20, 2024
  • Don Mock
  • Articles & Posts
MOCK, the podcast - cover art

Ep. 107 – Barnes & Noble’s New Brand and Design Strategy

Episode Transcript Don Mock 0:21Right episode 107 Rob When I say 107 What does that mean to you?... read more →
  • January 19, 2024
  • Don Mock
  • MOCK, the podcast
When Did TV Advertising Start?

When Did TV Advertising Start?

Television advertising has become an integral part of our modern consumer culture, bombarding us with catchy jingles, memorable slogans, and persuasive visuals. But have you ever wondered, "When did TV... read more →
  • January 18, 2024
  • Don Mock
  • Articles & Posts
What are the disadvantages of TV advertising

What are the Disadvantages of TV Advertising?

Television advertising has long been a popular medium for businesses to reach a wide audience. But what are the disadvantages of TV advertising? One of the main disadvantages of TV... read more →
  • January 18, 2024
  • Don Mock
  • Articles & Posts
What is a DRTV campaign?

What is a DRTV Campaign?

When it comes to advertising, businesses are constantly looking for effective ways to reach their target audience and drive sales. One strategy that has gained popularity in recent years is... read more →
  • January 13, 2024
  • Don Mock
  • Articles & Posts
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