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MOCK, the agency MOCK, the agency
  • Home
  • Services
    • Design
      • Naming
      • Logos
      • Packaging
      • Branding
      • Sales Collateral
      • Point of Sale
      • Tradeshows
      • Photography
      • Graphic Design
    • Advertising
      • Media Planning
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Brand Survival: Why Familiar Names Refuse to Die

AOL, Crocs, and the Brands That Refuse to Die

You can remember AOL's door-slamming sound and still be surprised the brand exists. Some companies survive by changing their business; others keep finding new customers for the same familiar experience.... read more →
  • October 1, 2026
  • Don Mock
  • MOCK, the podcast
Brand Comeback: How Old Brands Find New Audiences

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back

A familiar brand can lose momentum without losing everything people remember about it. If you're responsible for one, the hard part is knowing what still works and what needs to... read more →
  • September 24, 2026
  • Don Mock
  • Advertising & Campaigns, Branding & Identity, MOCK, the podcast
An elevated golf range overlooks the skyline as glowing balls arc through the evening sky.

RangeWorks, The Odyssey, and Rob’s Next Adventure

An epic story about a long, hard journey set the tone for an episode about a career change and a new golf venture. In Episode 174, Rob and Don traded... read more →
  • August 13, 2026
  • Don Mock
  • MOCK, the podcast, Small Business Strategy
Board Games, Barbie, and the Next Toy Movie Boom

Board Games, Barbie, and the Next Toy Movie Boom

A toy can sit on a shelf for decades, then suddenly own the box office. After Barbie crossed the billion-dollar mark, old brands stopped looking old. They started looking like... read more →
  • June 25, 2026
  • Don Mock
  • Marketing Strategy, MOCK, the podcast
Ted Turner's Atlanta Legacy, From CNN to Bison Burgers

Ted Turner’s Atlanta Legacy, From CNN to Bison Burgers – ep. 167

Few people shape a city's identity the way Ted Turner did. If you work in media or marketing, his career still reads like a lesson in attention, reach, and the... read more →
  • May 22, 2026
  • Don Mock
  • Marketing Careers, Skills & Industry Insights, MOCK, the podcast
MOCK, the podcast - cover art

Ep. 145 – From Concept to Creation: Designing the Fiery Peach

Don and Rob dive into the world of private label brands, revealing the hidden truths behind everyday products. From the surprising origins of Kirkland coffee to the mystery of Girl... read more →
  • October 23, 2025
  • Don Mock
  • MOCK, the podcast
MOCK, the podcast - cover art

Ep. 143 – The Journey of a New Project

Don and Rob dive into the behind-the-scenes journey of turning a cold call into a full-fledged project. They explore the excitement and challenges of fast-paced branding, sharing insights on how... read more →
  • October 10, 2025
  • Don Mock
  • MOCK, the podcast
MOCK, the podcast - cover art

Ep. 142 – Trust the Process

Don and Rob dive into the evolving dynamics of client-agency relationships. They share insights on contextual thinking in design, the importance of trusting agency expertise, and the unique challenges of... read more →
  • October 1, 2025
  • Don Mock
  • MOCK, the podcast
MOCK, the podcast - cover art

Ep. 141 – Creativity in the Age of AI

Don and Rob dive into the evolving world of AI, exploring its impact on industries and creativity. From the fear of AI surpassing human intelligence to the ethical dilemmas it... read more →
  • September 23, 2025
  • Don Mock
  • MOCK, the podcast
MOCK, the podcast - cover art

Ep. 140 – Lights, Camera, Podcast: Embracing the Visual Era

Episode Transcript Don MockWe're back, Rob, we're back, Rob Broadfoot 00:23and you're sorting. You may have noticed a big difference. Mm, Don Mock 00:28hmm. It took us a little we... read more →
  • August 29, 2025
  • Don Mock
  • MOCK, the podcast
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Next Page »

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back
Advertising & Campaigns Branding & Identity MOCK, the podcast

Brand Nostalgia: What Old Spice, Pizza Hut and Apple Brought Back

September 24, 2026
Why Minimalist Logos Lose Brand Personality
Design and Branding Graphic Design Marketing Strategy

Why Minimalist Logos Lose Brand Personality

September 10, 2026
Commercial Production Lessons From Memorable Shoots
Articles & Posts Photo, Video & Creative Production

Commercial Production Lessons From Memorable Shoots

July 23, 2026
How Digital Billboards Turn Weather Into Outdoor Ads
Digital Marketing Marketing Strategy

How Digital Billboards Turn Weather Into Outdoor Ads

July 16, 2026
World Cup brand marketing and the Battle for Attention
Design and Branding Digital Marketing Marketing Strategy

World Cup brand marketing and the Battle for Attention

July 8, 2026
MOCK, the agency
247 14th St. NW, Atlanta, GA 30318
470.225.6814

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