If you’re asking yourself, what do I need to know as a product marketing director, you’re probably ready to tackle a big role. At its core, this job is all... read more →
What are the most important skills of a marketing director? The most important skills of a marketing director are leadership, strategic planning, and creativity. They also need strong communication skills,... read more →
The question of the day is this: What is test marketing in marketing management? Test marketing is when a great brand or company tries out a new product or marketing... read more →
Brands and their campaigns are managed differently today than they were a few decades ago. How has marketing management changed? It's shifted from traditional, broad campaigns to hyper-personalized, tech-savvy strategies... read more →
Are you new to CRMs? If you're wondering, "What is a CRM in marketing management?," let's get you up to speed. A CRM in marketing management is a tool that... read more →
The difference between marketing manager and marketing director comes down to one thing: vision versus action. They both work to make a brand effective in whatever niche you're marketing in.... read more →
Getting your foot in the door of the design industry isn’t just about talent—it’s about strategy. And if you’re reading this, you’re likely trying to figure out how to land... read more →
When it comes to creating your graphic design portfolio for an interview or online showcase, knowing how to photograph for a graphic design portfolio can make all the difference. This... read more →
If you're heading into a design interview, your work alone won’t speak loudly enough. You need a solid portfolio—one that tells a clear story about what you bring to the... read more →
When clients look at your graphic design portfolio, they’re not just flipping through your past work—they’re asking one question: Can you make me look good? And your portfolio has to... read more →