As a marketing director, one of your most critical responsibilities is deciding who to promote within your team. Asking yourself the big question of, "Who do I promote?" You need... read more →
A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay... read more →
What if your logo wasn’t just a design—but an asset worth more than most companies? Nike’s Swoosh is one of the most recognizable brand symbols in the world, right up... read more →
The Coca-Cola logo is undeniably one of the most recognizable and iconic symbols in the world. It's joined brands like Nike and Apple, whose logos are world-recognized. With its timeless... read more →
What’s a logo really worth? It’s just a shape, right? Some pixels. A few colors. Maybe a clever curve. But ask Apple—and their $3 trillion market cap—if a logo is... read more →
Striking the right balance between attracting new customers while retaining old one is a complex process. As a business owner, your ultimate goal is to grow your customer base, but... read more →
Unveiling the Costly Emblem of Symantec Let's be honest: your logo is the first thing people judge. It should say "we've got this" before you even speak. That’s why some... read more →
When it comes to logo design, one common question that arises is, "How long should a logo design take?" The answer to this question depends on various factors, including the... read more →
Are you considering rebranding your business but unsure about the costs involved? Rebranding can be an exciting and transformative process, but it's important to understand the financial implications before diving... read more →
A good logo is kind of like a diamond. It basically lasts forever (unless you rebrand, of course). But do logo designers get royalties for their designs? Typically, logo designers... read more →