Jumping into any new environment can be daunting. With that said, it helps to have an idea of what you need to know before you take your first corporate marketing... read more →
If you one of the millions of marketing professionals working in a corporate environment, then you know that there’s often an incredible amount of drama, politics and conflict behind the... read more →
Politics... ugh. It's a word that often elicits negative connotations and feelings of stress. However, it's no secret that politics exist in every department of every company, including the marketing... read more →
Navigating the corporate world as a marketer or creative can feel overwhelming. You need to know how to handle office politics, drama, and expectations to not only survive but thrive... read more →
Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone... read more →
Looking for a good book to read? One that will challenge you both personally and professionally. David Epstein's "Range" dismantles the popular mindset that success is found in honing a... read more →
As a marketing teams, marketers, or just an individual woman interested in the world of digital marketing, it is essential to understand that great marketers must be multifaceted. Great marketers... read more →
Have you wondered how design, advertising, and digital interrelate when it comes to marketing? Design, advertising, and digital components form the crux of a robust marketing strategy. The design aspect... read more →
"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the... read more →
Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know... read more →