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MOCK, the agency MOCK, the agency
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About Michael Abernathy

Bringing clarity to marketing campaigns questions to ask to drive understanding

Bringing Clarity to Marketing Campaigns: Questions to ask to Drive Understanding

As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you... read more →
  • April 22, 2023
  • Michael Abernathy
  • Articles & Posts
Breaking it down what does strategy mean

Breaking It Down: What Does Strategy Mean

When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True... read more →
  • April 21, 2023
  • Michael Abernathy
  • Articles & Posts
How to translate big picture strategy into small picture execution

How to translate big picture strategy into small picture execution

Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate... read more →
  • April 20, 2023
  • Michael Abernathy
  • Articles & Posts
Improving Your Creative Marketing Skills as a Marketing Professional

Improving Your Creative Marketing Skills As a Marketing Professional

As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and... read more →
  • April 18, 2023
  • Michael Abernathy
  • Articles & Posts
Things marketing specialists can do to serve their boss

Things Marketing Specialists Can Do to Serve Their Boss

"Don’t confuse sucking up with serving up. Sucking up is not serving your boss, sucking up is about misleading your boss and others to make oneself look better or to... read more →
  • April 16, 2023
  • Michael Abernathy
  • Articles & Posts
Common Reasons Why Marketing Team Members are Fired

Common Reasons Why Marketing Team Members are Fired

Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common... read more →
  • April 15, 2023
  • Michael Abernathy
  • Articles & Posts
MOCK, the podcast - cover art

Ep. 45 – Advances in the Creative Industry

Episode Transcript Rob Broadfoot 0:20All right. Welcome, everyone. Episode 45. We're back. We're back on a rainy rainy... read more →
  • April 14, 2023
  • Michael Abernathy
  • MOCK, the podcast
How Marketing Teams Manage Their Boss's Expectations

How Marketing Teams Manage Their Boss’s Expectations

Are you a member of a marketing team, tasked with managing your boss' expectations? This can feel like a daunting task to many, as it comes with the pressure of... read more →
  • April 14, 2023
  • Michael Abernathy
  • Articles & Posts
Questions to ask your marketing manager to see how you’re performing

Questions to Ask Your Marketing Manager to See How You’re Performing

Are you a marketer looking to find out how your performance is measuring up? Want to understand the expectations and objectives of your marketing manager? Let's look at some questions... read more →
  • April 12, 2023
  • Michael Abernathy
  • Articles & Posts
Understanding What Matters to Your Marketing Manager

Understanding What Matters to Your Marketing Manager

Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving... read more →
  • April 10, 2023
  • Michael Abernathy
  • Articles & Posts
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