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About Michael Abernathy

Marketing Department Changes - Articles and Posts by MOCK, the agency about Marketing Department Performance

Marketing Department Changes

In recent years, digital marketing has become an integral part of the way businesses reach their customers. As a result, marketing departments have had to change to keep up, changing... read more →
  • March 28, 2023
  • Michael Abernathy
  • Articles & Posts
Marketing Department Operations - by MOCK, the agency

Marketing Department Operations

If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs... read more →
  • March 26, 2023
  • Michael Abernathy
  • Articles & Posts
Prevent Death By Meetings as a Marketing Director

Prevent Death By Meetings as a Marketing Director

Time is your most valuable resource as a marketing director. Learning how to prevent death by meetings as a marketing director is crucial for focusing on what truly matters: leading... read more →
  • March 25, 2023
  • Michael Abernathy
  • Articles & Posts
MOCK, the podcast - cover art

Ep. 35 – Influential Graphic Designers

Episode Transcript Don Mock 0:20Alright, episode 35. We're back, and we're also back with a special guest. My... read more →
  • March 22, 2023
  • Michael Abernathy
  • MOCK, the podcast
Purpose of a marketing department in business - by MOCK, the agency

Purpose of a marketing department in business

As a marketing director, have you ever felt like you were the only one in the dark when it comes to the purpose of your department? Defining "purpose" for an... read more →
  • March 22, 2023
  • Michael Abernathy
  • Articles & Posts
Things to look out for as a marketing director

Things to Look out for as a Marketing Director

A marketing director needs more than just marketing expertise; they need strategic vision. Part of that vision involves understanding Things to Look Out for as a Marketing Director to ensure... read more →
  • March 21, 2023
  • Michael Abernathy
  • Articles & Posts
What are the different types of TV advertising

How to Shape Culture as a Marketing Director

Influence: It's the lifeblood of marketing. But what if you could extend that influence beyond your target audience and into your own company? Exploring how to shape culture as a... read more →
  • March 20, 2023
  • Michael Abernathy
  • Articles & Posts
How to Improve Teamwork in Your Marketing Department - by MOCK, the agency

How to Improve Teamwork in Your Marketing Department

In any organization, teamwork is key to success. But what happens when the team isn't working together as efficiently as possible? The answer of course is that not much gets... read more →
  • March 19, 2023
  • Michael Abernathy
  • Articles & Posts
Phoenix Project Principles Applied to the Marketing Department - by MOCK, the agency

“The Phoenix Project” Principles Applied to the Marketing Department

Done any interesting reading lately? We've read "The Phoenix Project" and learned some helpful principles that can help up continually improving our performance in the marketing department. So let's get... read more →
  • March 18, 2023
  • Michael Abernathy
  • Articles & Posts
MOCK, the podcast - cover art

Ep. 33 – Style Flexibility

Episode Transcript Don Mock 0:21All right, Episode 33. We're back. Rob. Rob Broadfoot 0:23We're back, like a... read more →
  • March 17, 2023
  • Michael Abernathy
  • MOCK, the podcast
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