If you one of the millions of marketing professionals working in a corporate environment, then you know that there’s often an incredible amount of drama, politics and conflict behind the... read more →
Politics... ugh. It's a word that often elicits negative connotations and feelings of stress. However, it's no secret that politics exist in every department of every company, including the marketing... read more →
Navigating the corporate world as a marketer or creative can feel overwhelming. You need to know how to handle office politics, drama, and expectations to not only survive but thrive... read more →
Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone... read more →
Looking for a good book to read? One that will challenge you both personally and professionally. David Epstein's "Range" dismantles the popular mindset that success is found in honing a... read more →
As a marketing teams, marketers, or just an individual woman interested in the world of digital marketing, it is essential to understand that great marketers must be multifaceted. Great marketers... read more →
Have you wondered how design, advertising, and digital interrelate when it comes to marketing? Design, advertising, and digital components form the crux of a robust marketing strategy. The design aspect... read more →
"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the... read more →
Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know... read more →
As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you... read more →