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One of the key steps to the logo design process is verifying whether a logo is already trademarked. How do I know if a logo is trademarked? You can find out if your graphic design or logo is trademarked by conducting a search on the United States Patent and Trademark Office (USPTO) website, which maintains a database of registered trademarks. Additionally, professional legal services can provide comprehensive searches that also cover unregistered, but legally significant trademarks. Conduct a Trademark Search The first step in identifying if a logo is trademarked is to conduct a thorough trademark search. A trademark search...
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You are your own brand whether you recognize it or not. Developing a strong personal brand is essential for your professional and personal success. It's basically just defining who you are and living that way. And you can apply just about everything about personal branding to branding a business. What are the 5 A's of personal branding? The 5 A's of personal branding are: Authenticity Audience Authority Association Appearance Let's talk more about personal branding and why you should focus on it. What is Personal Branding? Personal branding refers to the process of creating and managing a unique identity and...
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Traditionally, companies have utilized a single logo to represent their brand across all platforms and marketing materials. But can a brand have 2 logos? Yes, a brand can indeed have two logos, usually a primary and a secondary one. This approach provides versatility in branding, allowing the company to use the most suitable logo design according to the context and platform. A classic example of this is technology giant Apple. Their two logos include the well-known bitten apple symbol, and the wordmark "Apple". Why Would I Use Multiple Logos for One Brand? 1.Versatility and Adaptability Having multiple logos allows a...
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A logo is an essential element of your brand identity, representing your company's values, personality, and visual appeal. However, it's important to strike the right balance between consistency and adaptability. How often should you rebrand a logo? The frequency of rebranding a logo depends largely on the evolution of your company and the market trends, but generally, a logo revision every 5 to 10 years is considered a good rule of thumb. However, minor tweaks and updates can be made more often to keep the logo fresh and relevant. When should you redesign a logo? Several signs indicate that it's...
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The Adidas logo design is recognized around the world. But did you know that Adidas actually has three logos? Why does Adidas have 3 logos? Adidas has three logos to represent different aspects of their brand: the Trefoil, the Three Stripes, and the Performance logo. Each logo symbolizes the brand's evolution while retaining its core values and heritage, thereby offering a distinct identity for various product lines. If you're working on your logo design with a freelancer or an agency, you'll need to consider how many variations you want. The Three-Stripe Logo The three-stripe logo is perhaps the most well-known...
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A well-designed logo has the power to become synonymous with a company or brand, instantly evoking emotions and associations. In this article, we will explore the question: "What is the most famous logo in the world?" and delve into why it holds such a prestigious title. The Coca-Cola logo is widely considered to be the most famous and recognizable logo in the world. This iconic logo has remained virtually unchanged since its creation in 1886, making it one of the oldest logos still in use today. The bold and timeless font paired with the classic red and white color scheme...
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Many businesses turn to freelancers for their logo design needs due to their flexibility and expertise in advertising, marketing, and visual designs. But how much do freelancers charge for logo design? Typically, the rates can range from as low as $50 for beginners to over $1000 for experienced, high-end designers. Freelancers' charges for logo design can vary significantly based on their experience, the complexity of the design, variations, and the time it takes to complete the project. So, how much do freelancers charge for logo design? Freelancers determine their rates based on various factors. These factors include their experience, skill...
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If you're thinking about your career path and what goals you are a designer want to accomplish, you may wonder: What does a head of design do? A Head of Design wears multiple hats, transitioning seamlessly between jobs of designing and directing. And here at MOCK, the Agency, we know all about wearing multiple hats. This pivotal position navigates the intersection of creativity, strategy, and leadership, orchestrating design teams and projects while also actively contributing to the design process. In this article, we delve into the multifaceted things of a Chief Design Officer (CDO) does and explore how they balance...
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Print, posters, flyer, brochures... there's a lot of term in the world of print advertising. What is a print vs poster? A poster is really a kind of print ad, and its main purpose is to catch people's attention. Print in general aims to give information to potential customers. Let's dig deeper into this. What is the Difference Between a Poster and a Print? To understand the difference between a print and a poster, it's important to grasp the basic definitions of these terms. Print A print refers to any reproduction of an artwork or image using various printing techniques,...
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When it comes to protecting your brand identity, copyrighting your logo is an important step. How much does it cost to get your logo copyrighted? While artistic works like logo designs are automatically copyrighted, registering the copyright costs about $55. Are Logos Automatically Copyrighted? Before diving into the costs, it's important to understand that logos are automatically protected by copyright as soon as they are created. No matter where you are in the US - from Atlanta to Portland - this means that you have exclusive rights to use and reproduce your logo. However, registering your logo for copyright provides...
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