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Why Naming? Naming is an important step in the process of creating a brand identity. It’s the first thing people will learn about your company, product or service, and it can make all the difference between success and failure. A good name conveys meaning, establishes credibility and resonates with customers. We provide expert advice to help you create a memorable name that stands out from the competition, communicates your values and reflects what makes your business unique. We draw from our skillsets in linguistics,... read more →
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Why Logos? 3 things to consider about the importance logo design: 1. How can the impact of logos on businesses be measured, and what are some of the key factors that a business should consider when deciding whether to invest in logo design? 2. How does a well-designed logo help cultivate brand identity, increase visibility, and enhance customer perception? 3. What techniques can be used to ensure that the logo connects with customers on an emotional level while still conveying the desired message?... read more →