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Blog Post
What CEOs are Looking for in a VP of Marketing So you want to be a VP of marketing? It's a coveted role, and a great aspiration. To transform this ambition into reality, you need to become what CEO's are looking for in a VP of marketing. There are several ways that you can prepare yourself to excel in this dynamic and challenging position. Let's look more at what it means to do what's needed to advance in your marketing career. What is the role of the VP of marketing in a business? The role of a Vice President (VP)...
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As a modern marketer, you know the value of having a strong and capable marketing team. But what are all the roles needed in a marketing team? First up are the strategists who develop the overall plan, followed by analysts who gather and analyze data to measure the effectiveness of campaigns. Creatives, Techs, and Copywriters bring those plans to life with stunning visuals, websites, and engaging copy. Last but not least, the SEO Specialists optimize the website for search engines so that potential customers can easily find your brand. By working together, these professionals ensure that your brand reaches its...
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If you're looking a how to advance in your marketing career, welcome to the journey. There's always room to grow and move up if you're willing to work hard and improve. Today we are looking at some steps that can help you on your journey towards success in the marketing industry. Here are some tips that will give you the edge when attempting to move up in your career. Continuously develop your skills The world of marketing changes rapidly, and it’s important to stay ahead of the curve if you want to be successful. There are several steps you can...
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Marketing teams rely on a variety of personalities to create effective and successful campaigns. Are certain personalities required in a successful marketing team? The answer is not a simple yes or no, but rather a combination of various traits that work together to create a cohesive and effective team. Using the book, Surrounded by Idiots, let's take a deeper look at the different types of personalities that are valuable in a marketing team. Personality Types by Color Have you ever wondered why some people seem to be outgoing and sociable while others are reserved and introspective? The answer might lie...
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In today's digital world, marketing is more important than ever. To be successful in this competitive environment, businesses need to create high-quality marketing collateral that can be quickly produced and distributed. This means not only creating content that resonates with the target audience but also ensuring it is delivered in a timely manner. Quality and speed are essential when it comes to producing effective marketing materials. We marketers want to maximize their reach while staying on top of their branding game. By combining quality design with quick turnaround times, we can succeed in an increasingly demanding market. The goal is...
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In the ever-evolving landscape of business and commerce, effective marketing campaign management is paramount to ensuring your brand's visibility and success. If you are just starting to manage a team of marketers, and are feeling uncertain about launching your first campaign, we're here to help. Managing a marketing campaign well involves a balance of strategy, planning, and willingness to make moves. This comprehensive guide is designed to help you navigate through the intricate process of managing a marketing campaign and the team working on it. We have a lot of experience with running great marketing campaigns at MOCK, the Agency....
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Fires in the marketing department are an unavoidable reality. Whether it’s a campaign emergency, a technical malfunction, or something else entirely, you can be sure that at some point your team will have to deal with an unexpected crisis or fire. The key is to handling crises in your marketing department is to respond quickly and effectively so as to minimize any potential damage. Since we're talking about fires, let's apply some tips we can learn from our friends at the fire station. They need to maintain a healthy work life balance, and so do we. We will examine the...
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Why is protecting your alone time as a marketing professional so important? Taking time alone allows you to step back and think creatively, come up with new ideas, and stay focused on the task at hand. It’s also an important part of avoiding burnout and maintaining a healthy work-life balance. What Do You Mean, "Alone"? Alone time in a work context usually refers to having uninterrupted, focused time to work on tasks or projects without any distractions from colleagues or co-workers. Alone time is important to help people focus and concentrate on work that requires their full attention. For example,...
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You're a professional marketer. Marketers have long been stereotyped as being consumed by their jobs, working around the clock and never taking a break. Balance the Grind shares that, "One of the downsides... is that you can end up working too much, blurring the boundaries between your home life and work life, leading to burn out." While this may be true for some, it doesn't have to be the norm. Let's talk about how to set boundaries as a marketing professional. By setting boundaries and sticking to them, marketing professionals can create balance in their lives while still achieving success...
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Do late nights and never-ending to-do lists make it hard to find the time or energy for your social life, family, other hobbies and leisure activities? If so, you are not alone. What are the common problems in the work-life balance of a marketing specialist? Marketing specialists often struggle with an overload of tasks due to the rapidly evolving digital landscape, leading to extended work hours and chronic stress. Additionally, the expectation to stay connected 24/7 for urgent client requests or project updates often blurs the boundary between work and personal life, negatively impacting their work-life balance. Let's talk about...
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