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Episode Transcript Rob Broadfoot 0:19MOCK the podcast. Hey, everybody. Happy Friday, I guess it is. Cuyler 0:26It is Friday. Rob Broadfoot 0:26Today. I thought it would be, and this is episode 31 which is hard to believe. But, I thought it might be interesting to have a conversation and get a little bit of a different perspective from one of our art directors Cuyler affectionately referred to as Mr. C around here. Cuyler 0:45Hello, hello. Rob Broadfoot 0:46Jack of many trades. I hear he makes a mean...
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Episode Transcript Don Mock 0:20Alright episode 29, everyone. 29 and feeling fine. I don't even know if that rhymes. But we've got a special guest here. My dear old friend Matt Rogers, welcome. Say Hello, Matt. Matt Rogers 0:31Hello, Don, thank you for having me on today. Don Mock 0:33Yeah, you are more than welcome. It's exciting to have a guest here in the palatial studio that we built out just for this visit, right? Matt Rogers 0:40This studio is spectacular. Don Mock 0:42It's incredible, right? It's...
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There’s plenty to think about when weighing the decision to hire an agency like MOCK or contractors to support your marketing department. Reducing Craziness in the Marketing Department Common problems some marketing departments face include: Lack of resources Unaligned Vision Internal Politics Within the Marketing Department External Pressures Department Demands Outside of the Marketing Department Unclear Objectives The marketing department is a vital part of any successful business, but managing it can be a real challenge. With too few resources, an unaligned vision and internal politics often clashing with external pressures, it’s no wonder so many departments find themselves in...
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You’ve got some big projects coming down the pipe in your marketing department, and you don't want to be left lacking the support you need. You know you’re going to need all hands on deck - and actually, you’re thinking you need extra hands. So what do you do? Do you contract hire marketing contractors or hire employees? Your answer will come down to what do you need, but in order to know the best solution to what you need, it’s important to weigh the pros and cons of both your options. In this post, we’ll discuss five areas that...
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Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on, but now you can expand without hopping through the corporate red tape in a flexible way to really boost your productivity and morale. However, as with any big decision, there are some important thing to think about when supplementing your marketing department. Key points to consider: Utilization - How will...
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Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see...
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Episode Transcript Don Mock 0:21Welcome back, loyal followers. Episode 19 of MOCK, the podcast. Thanks for joining us today. So, there is a famous music producer that everybody knows called Rick Rubin, that goes by the name of Rick Rubin. He is probably most known for the Beastie Boys in early Hip Hop and DMC. He kind of, in his dorm room, started Def Jam and and has gone on to produce for pretty much everyone. Yeah, he did some Red Hot Chili Peppers. Black Rose, I...
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Episode Transcript Rob Broadfoot 0:20Alright, welcome back, legions of fans. This is podcast 14, and we thought today that we would talk a little bit about working in the industry and getting a job in the industry. Maybe some of this will be helpful to those of you who may be in school looking for jobs. Don Mock 0:40Sure. Rob Broadfoot 0:40And kind of a general discussion around what you can expect and how it works and what we look for. We'll touch on a lot of...
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Episode Transcript Don Mock 0:20We're back. Episode Nine. I thought it might be interesting today, Rob, if we talked about, in a previous podcast, we talked about the creative process. How we get going, how to generate ideas, all that good stuff, right? I thought it might be interesting today to talk about music. I mean, music is always playing in the office, we talked about office culture in an earlier episode as well. You know, what kind of music do we like to listen to or...
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