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Blog Post
Are you a marketing director who feels like you're constantly attending meetings? Do you feel like your to-do list is never-ending and you're always behind? If so, don't worry - you're not alone. According to a recent study, the average person spends 31 hours each month in meetings. That's almost an entire day every week! Improving your marketing department includes improving your efficiency and that means narrowing down meetings to only the ones you really need to have. If you're feeling overwhelmed by meeting invites, there are some things you can do to try to prevent death by meetings as...
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As a marketing director, have you ever felt like you were the only one in the dark when it comes to the purpose of your department? Defining "purpose" for an entire department without knowing the unique expectations of the leadership and other departments can be difficult. But without purpose, improving marketing department performance is next to impossible. The good news is that discovery is key. By taking the time to understand the expectations of the leaders in your organization and your target audience, you can develop a clear purpose for your marketing team that will benefit everyone involved. Thanks for...
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Episode Transcript Don Mock 0:20Alright, episode 35. We're back, and we're also back with a special guest. My beautiful, loving wife, Rachele. Rachele Mock 0:26I kind of have a face for podcasting tone. Don Mock 0:28Oh no. Rachele Mock 0:29I mean, I definitely am dressed for podcasting. Don Mock 0:31Well, you popped by the office, and we've had a couple great conversations. One about Massimo, in the past. Rachele Mock 0:38Yeah. Don Mock 0:38Then we did another one about Sagmeister, and sort of our shared experience there, although...
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Blog Post
As a marketing director, you have a lot on your plate. You're responsible for developing and executing marketing strategies, managing campaigns, overseeing budgets, and supporting your marketing department. It's a tough job, but someone has to do it. There are a few things that you should keep an eye out for in your role as marketing director. These include: lack of process unclear direction stagnation team morale and cultural alignment. If you're able to identify these issues early on, you can address them head-on and prevent them from becoming bigger problems down the road. Lack of process - Having a...
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Blog Post
In any organization, teamwork is key to success. But what happens when the team isn't working together as efficiently as possible? The answer of course is that not much gets accomplished. So how can you improve teamwork and improve your marketing department and get everyone on the same page? Below are a few tips to help get you started. Addressing Cultural Issues Don't be afraid to address these issues - even if that means removing or replacing key employees or contractors that are toxic to the whole group. A great team starts with great people, and when it comes to...
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The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and...
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You’ve probably heard both sides of the leadership lingo: “Leaders lead from the front” versus “Leaders lead from the back”. Regardless of what school of thought you subscribe to, the important thing is that leading is all about supporting your marketing department team. If you don’t have your team in mind, then your leadership will fail and your team will fall apart. Let’s look at some of the ways you can lead so your marketing team can be primed to be the best they can be. Emotional Intelligence Being aware of your own emotional intelligence levels and seeking to mature...
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There’s plenty to think about when weighing the decision to hire an agency like MOCK or contractors to support your marketing department. Reducing Craziness in the Marketing Department Common problems some marketing departments face include: Lack of resources Unaligned Vision Internal Politics Within the Marketing Department External Pressures Department Demands Outside of the Marketing Department Unclear Objectives The marketing department is a vital part of any successful business, but managing it can be a real challenge. With too few resources, an unaligned vision and internal politics often clashing with external pressures, it’s no wonder so many departments find themselves in...
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When you're looking at how you can support your marketing department, it's important to look at the problems. Then you can evaluate the best solutions. Reducing craziness in the marketing department begins with figure out why things are so crazy and determining what steps you can take to calm things down. Things to think about - why is the marketing department crazy? The craziness in the marketing department can come from a variety of factors, ranging from poor communication and collaboration to unrealistic deadlines and high expectations. Many teams are focused on short-term gains and profits, instead of long-term strategies...
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Blog Post
It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to...
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