Why Advertising?

Common reasons our customers hire us for advertising services is to solve real business issues, such as:

  • A lack of sales prospects
  • A disconnect between true value and perceived value
  • Confusion about what the business offers and why
  • Needing to connect with a different target audience
  • Driving the business towards a new vision
  • Accomplishing other stated goals

Advertising is an effective way of communicating a company’s message to its target audience. By advertising, companies can increase brand awareness, spread information about their products and services, and ultimately drive sales. Advertising can also be used to effectively solve several common pain points in the business world. For instance, through creative and impactful messaging, a business can reach potential customers and stand out from the crowd. Advertising is also useful in helping organizations maintain market share; companies may use ads to remind existing customers why they should stick with them over other alternatives. Finally, businesses may use advertising as part of their overall marketing strategy to reach new markets or target different customer segments. These strategies help organizations maximize their return on investment and reach more potential customers than ever before.

Who it’s for

We offer advertising services to marketing directors who need assistance meeting project demands, and companies aiming to gain market share.

Marketing Directors

As your business grows, it can become difficult for the creative/marketing teams to stay on top of production requirements. With labor stretched thin and requests from Product and Sales departments pulling at their attention, our service provides direct access to creatives as a fast way to supplement your marketing department. That being said, we’re not an outsourcing company. We believe in forming partnerships, and we’re happy to be in the support role. Our involvement ensures timely solutions so you can continue completing campaigns without getting behind.

Companies

For companies looking for a combination of design, advertising, and digital marketing services, we’re a perfect fit.

Have you ever wondered, is our advertising where it needs to be? Or struggled with seeing competitors taking over valuable real-estate like the first page of Google? Does Sales ever complain that they need more prospects to hit their numbers? Our clients rely on us to help them with their real business challenges.

Client Outcomes

Our services have been a resounding success, causing our clients to report significant increases in sales and improved brand recognition. Our work has enabled them to establish themselves as the go-to choice for potential buyers by increasing their visibility, allowing them to make use of new marketing opportunities. We also assist customers in creating materials that are tailored specifically to the needs of their target audience; this optimizes their chances of closing deals. With us on your team you can rest assured that design and promotion will be handled with skillful precision – it’s what we do best!

We strive to provide our clients with experiences that are captivating and engaging, and we do that by taking great design and marketing collateral and strategically publishing it to our client’s audience. We understand how a well-designed product can have an emotional impact on customers; something so powerful it creates memories that will last for years – driving loyalty and brand recognition. Furthermore, by building meaningful relationships between our client and their customer base, this leads to higher retention rates which results in consistent business over time.

AT-RISK International

One of our clients AT-RISK International – a provider of global protection for people, property and information. A long-standing partner of ours, we continue to steward the brand across all communication touchpoints — from ad design, to corporate identity development, sales collateral, web design, and beyond. It’s important work and we’re proud to play our part. Ultimately, this results in a deepening of relationships with their target audience and more widespread brand recognition – all driving the company towards greater success.

You can see more examples of our Advertising work here.

Client Experience

Many of our clients are looking to:

  • Find a partner who will hold their hand and be by their side as they navigate through the advertising process.
  • No be needlessly charged like how a regular big-name agency charges, (See Podcast Episode 2 – “How Not To Run An Agency” to hear our perspectives on this.)
  • Move quickly. They want a partner with streamlined processes that eliminate unnecessary levels of communication and complexity.
  • Bypass the account managers and work directly with the creative people doing the marketing work.

Our team is dedicated to helping clients navigate their customer journey from the very beginning. We’ll collaborate together in order to determine needs, budget, timeline and other essential details so that we can create a marketing campaign that exceeds expectations. Our team of top-notch creatives then get to work crafting captivating and effective advertisements, as well as marketing materials that meet our client’s exact needs. After discovering what real business problems our clients are trying to solve, we partner with them to drive towards their stated goals. We strive to capture the emotion and message of the business to convey it accurately and perfectly.

Furthermore, we provide our advertising clients with the tools and resources they need to get noticed in their industry, as well as increase their visibility and brand recognition. Our team collaborates closely with the client to determine the best possible approach to their marketing needs and budget. We then create captivating campaigns that are tailored specifically to their target audience, ensuring maximum results and engagement.

In addition to advertising services, our creative services also include digital and design services. For most advertising projects we integrate skillsets from each of our three service categories – design, advertising and digital – to accomplish our client’s objectives. This helps them present a more consistent and professional image across all communication channels, including websites, social media platforms, print media, etc. With our strategic knowledge of customer journey mapping we can identify key points in the process where changes might be beneficial – this means better customer experiences overall.

Overall, our clients have found great success when engaging with our services; from obtaining higher customer retention rates, deepening relationships between customers and brands leading to increased loyalty and brand recognition as well as an emotional impact on customers, creating memories that last for years. We strive to ensure client success by delivering excellent customer service throughout every step of the process; from initial marketing concept development through campaign completion – we’re thankful to be trusted by our wonderful clients.

What sets us apart is our commitment to efficiency without compromising quality. We work quickly while still delivering high-quality results because we understand the importance of meeting tight deadlines. With every project, we strive to exceed our clients’ expectations as well as their customers’ expectations – creating dynamic designs that are sure to captivate audiences and create meaningful connections with potential customers. On top of that, we provide ongoing advertising services in order to maximize customer engagement – allowing businesses to create meaningful connections with potential customers for years down the line.

Partnership

We are firm believers in the power of partnership.

We don’t view ourselves as a mere outsourcing organization or design factory but rather an ally that prizes honesty, clarity, and teamwork – working closely with our clients throughout the entire process in order to guarantee success through mutual collaboration and trust. As your advertising partner, you’re sure get a partner who holds your hand along the way!

We believe in the power of collaboration and trust to create meaningful connections between businesses and their customer base – helping our clients reach success on their journey. It may be cliché but our clients’ success is our success.

Principles

  • We take our clients by the hand and guide them through their journey, we are partners for life.
  • Design is an essential business asset. We understand the significance of having eye-catching designs that captivate the attention of customers and drive engagement with your brand.
  • We provide personalized solutions.
  • We’re not limited to serving one industry. This allows us to bring something new to the marketing table – diverse experience.

Advertising Capabilities

Media Planning – executing an effective advertising campaign requires strategy and negotiating. We provide clients with the most effective media strategies and the ability to maximize their media budgets.

Print – print media is alive and well. Whether it’s a specific industry publication or broader, consumer facing magazine, we design the most effective print advertisements that get noticed.

Radio – we’re experts in writing and producing effective radio campaign for all types of companies. From script development to voice casting and recording, we develop memorable radio campaigns.

Television (formerly broadcast) – creating television commercials is an art form. From concept through airtime, it takes a talented team of experts to produce quality ads. Clients rely on our experience and expertise.

Outdoor – effective billboards are often a critical component of a larger advertising campaign. We help clients develop the outdoor network of billboards and design and produce creative that gets results.

Direct – often the most effective marketing communication is direct mail. We find our clients targeted audience, then concept and execute direct mail communications designed specifically to break through the clutter.

Digital – digital campaigns allow for a more targeted campaign approach to specific audience segments. Additionally, measured results allow for real-time reporting and greater flexibility.

Our Process

We are committed to providing our clients with high-quality advertising services that make it easier for them to reach their target audience. From media planning and print advertisements to radio and television commercials, we have the expertise and experience to create effective campaigns that drive engagement with your brand.

Our process begins by understanding your company’s needs and goals. We then develop a tailored strategy that takes into account your target market and type of business. We then employ our extensive media buying experience to negotiate the best rates for the most effective placements for your campaign.

For print advertisements, we work closely with you to ensure that the visuals we create compliment your message while standing out from the crowd. Our experienced team of artists can come up with creative solutions that meet both your design requirements as well as any budgetary constraints you may have.

We also specialize in developing radio campaigns that will capture audiences’ attention and drive engagement with your brand. Our team is experienced in writing scripts, voice casting and recording, creating sound effects, music composition, audio mixing and mastering – ensuring that every radio spot is truly unique and captivating.

Television commercials are an art form in itself – requiring extensive knowledge of production techniques including concept development, casting professionals and non-professional actors alike, storyboarding, location scouting, cinematography/videography and post-production editing – all of which our talented team has mastered over time.

We understand the importance of outdoor advertising for many businesses as well – whether it’s a billboard network or other forms of outdoor signage like kiosks or bus shelters – our expert team designs ads that stand out from competitors while staying true to the client’s message. Additionally, we partner with networks across different cities nationwide in order to provide our clients with maximum exposure within their budgets.

Finally, when it comes to direct mail campaigns, we take special measures towards finding targeted audiences based on demographics such as age group or income level before crafting personalized communications designed specifically to break through the clutter – ensuring maximum engagement between businesses and customers alike.

In terms of digital advertising capabilities, we are experienced in creating digital campaigns across all platforms including web design & development services such as websites & landing pages; social media marketing; search engine optimization (SEO); pay-per-click (PPC) campaigns; display/banner ads; online retargeting & remarketing; email marketing; content creation; video production & more – allowing us to reach highly targeted segments efficiently using measurable results for maximum success.

Give us a call or email us to discuss your next project – 470-225-6814 or hello@mocktheagency.com

Radio
Television (formerly broadcast)
Outdoor
Direct
“THE TEAM AT MOCK UNDERSTOOD OUR BRAND AND WILLINGNESS TO BE A BIT IRREVERENT WITH OUR CAMPAIGN. WITH CAREFUL PLANNING AND STRONG CREATIVE, THEY TOOK OUR BUDGETS AND DELIVERED WAY MORE THAN WE THOUGHT WE COULD AFFORD.”
Ed Mattingly, Regional Sales Manager, Dealers Supply Company, Inc.