INTRODUCE A BUILDING PRODUCT THAT SETS THE NEW STANDARDS FOR WATER-RESISTANT BARRIER PROTECTION
Georgia-Pacific has developed yet another revolutionary technology for the commercial building industry that radically simplifies the way commercial building waterproofing systems are installed. This allows builders to completely eliminate a major step in the process.
Leverage direct mail and any relevant non-traditional tactics to target General Contractors, Architects and Building Envelope Consultants.
The successful launch helped Georgia-Pacific maintain its industry-leading reputation in building materials across multiple target audiences.
“There’s a reason I keep engaging MOCK, the agency. Their ability to understand my business and develop on-target ideas and impactful graphic design is always impressive. Perhaps more importantly, they’re easy to work with and make me look good, and I like that.”
Cindy Mottern, Marketing Manager