Sales Collateral

Sales collateral is often the first point of contact from a business. We help companies large and small design and write effective sales collateral to market their products and services.

Why Invest in Sales Collateral?

Sales collateral is an essential tool in any business’s marketing arsenal, offering a powerful way to connect with potential customers and showcase your company’s products and services. It serves as the first point of contact between you and your target audience, providing them with information about what you offer, why they should choose you over the competition, and how they can take action. Investing in high-quality sales collateral not only helps attract new customers but also keeps existing ones coming back for more. With well-crafted content that speaks directly to their needs, it has the power to turn one-time buyers into long-term clients or even brand ambassadors who will actively recommend your business to others.

Connection

The outcome of sales collateral can be far-reaching and is often essential for success in today’s competitive marketplace. When crafted and implemented correctly, sales collateral has the ability to connect businesses with potential customers and showcase their products and services in a compelling way. It provides customers with an understanding of what the company offers, why they should choose it over the competition, and how they can take action.

Engagement

Investing in high-quality sales collateral is an effective way to attract new customers while keeping existing ones engaged. By providing content that speaks directly to their needs, sales collateral has the power to turn casual shoppers into loyal purchasers or even brand ambassadors who are eager to spread the word about your business. Not only does this kind of marketing help drive sales and revenue, but it also helps build trust with consumers as well as strengthen brand recognition and loyalty.

Visibility

Sales collateral serves another important purpose: it helps differentiate your product from that of competitors by highlighting its unique features and benefits, which can give customers all the convincing they need to choose you over other options. With strategically designed content that demonstrates why your product or service is unlike any other in the market, you can create a lasting impression on potential customers while leaving them feeling confident in their purchasing decision.

Conversion

Overall, investing in quality sales collateral may be a wise move for a business looking to gain an advantage in today’s cutthroat marketplace. By utilizing creative and persuasive materials such as brochures, flyers, videos, webpages, infographics, case studies, whitepapers and more–companies can effectively engage their target audience while increasing conversions at every stage of their buying journey.

Who’s it for?

We offer sales collateral services for companies experiencing difficulty closing leads and marketing directors and marketing teams who are finding it hard to move prospects through the buying funnel.

Companies

Sales collateral is an essential tool for companies in today’s competitive marketplace, as it provides potential customers with information about what the business offers and why they should choose it over the competition. Investing in high-quality sales collateral not only helps attract new customers but also keeps existing ones coming back for more. Utilizing creative materials can effectively engage their target audience while helping to drive conversions and sales.

Closing the deal

Having well-crafted sales collateral can be extremely beneficial to businesses when it comes to closing leads. For example, by providing detailed product information that speaks directly to their needs, potential customers are able to make an informed decision about whether or not the company’s products and services are right for them. Additionally, having quality sales collateral helps differentiate a business’s product from the competition by highlighting its unique features and benefits in a persuasive way – leaving customers feeling confident that this is the right choice for them.

Trust

Furthermore, investing in sales collateral can help build trust with consumers and strengthen brand recognition and loyalty. Having compelling content that resonates with prospects can create a lasting impression on them and encourage them to take action on their purchase decisions or even recommend your business to others – giving companies an additional channel of promotion beyond traditional advertising methods.

A powerful tool

Overall, companies need sales collateral to close leads because it serves as a powerful tool to engage potential customers while differentiating their products from the competition. By utilizing creative materials that speak directly to their needs in a persuasive way, businesses have a greater chance of making a connection with prospects while driving conversions at every stage of the buyer’s journey – ultimately leading to increased sales and revenue.

Marketing Departments

For marketing departments, directors and teams looking to lead prospects through the buying funnel from awareness to purchasing, sales collateral is a must. It provides potential customers with detailed product information that speaks directly to their needs, allowing them to make an informed decision about your product or service. Furthermore, it can help differentiate you from your competition by highlighting its unique features and benefits in a persuasive way – giving customers confidence in their purchase decision. Investing in quality sales collateral will also help build trust with consumers while strengthening brand recognition and loyalty. With carefully crafted content that resonates with prospects, businesses can effectively engage their target audience while increasing conversions at every stage of the buyer’s journey – ultimately leading to increased sales and revenue.

Client Outcomes

Revenue

Past clients who have invested in sales collateral have seen positive outcomes in their businesses. Companies that invest in high-quality sales collateral have seen increases in revenue. Additionally, they have also experienced higher customer satisfaction levels due to the compelling content that resonates with prospects and provides them with detailed product information that speaks directly to their needs.

Reputation

Business have experienced transformation connected to implementing new sales collateral. Companies can create a lasting impression on prospects by utilizing creative materials, giving customers confidence in their purchase decision – leading to increased conversions and sales. Improving their branding and reputation for years to come.

Reach

Furthermore, having effective sales collateral can also provide businesses with an additional channel of promotion beyond traditional advertising methods – allowing them to reach out to potential customers more efficiently and cost-effectively.

Efficiency

In addition, businesses who use sales collateral tend to benefit from increased efficiency within their marketing teams as the content allows them to quickly move prospects through the buying funnel from awareness to purchasing. With a comprehensive set of materials providing potential customers with detailed product information, marketing teams are able to save time when it comes to compiling resources for their campaigns – resulting in faster lead conversion times for better ROI.

Vivex

Vivex had a growing product portfolio, and needed all of the products held together in one graphic foundation. We developed a unified design that carried the same themes from the logos to the sales collateral. Vivex continues to stand out as a key competitor in the biomedical space with a strong and recognizable brand presence.

Client Experience

Results

Our clients experience a host of benefits from investing in high-quality sales collateral. By utilizing creative materials that speak directly to their needs and provide detailed product information, businesses have a greater chance of making a connection with prospects while driving conversions at every stage of the buyer’s journey – ultimately leading to increased sales and revenue.

Creating

When creating sales collateral, businesses should look for materials that differentiate them from their competition while highlighting the unique features and benefits of their product or service in a persuasive way. Creative elements such as visuals, videos, infographics, etc., can help create a lasting impression on prospects and further enhance the customer experience. The creative process of determining the creative direction of the company’s marketing is a collaborative and inclusive process. The end goal is for everyone to be bought-in on the purpose, mission and ideas to get there.

Measurement

At the same time, businesses need to be mindful of keeping up with trends as well as making sure their materials remain relevant in order to stay competitive in the market. Having access to analytics tools such as website tracking is key to monitoring performance and ensuring ROI on investments made in content creation and marketing campaigns.

The Client Journey

The process begins by starting a conversation with us. We will discuss your business objectives and goals. Then we will work closely with you to identify areas of opportunity where creative material can be used to engage potential customers throughout their buying journey. Once all requirements are established, the design team will begin creating content tailored to your specifications. This may include visuals such as logos, illustrations, infographics, video content, and other engaging materials that capture attention and provide detailed product information.

As the project progresses, you’ll be provided with regular updates on progress along with samples of the material for review before being finalized. Our clients offer feedback on how the content can be improved upon. Once approved, the completed materials will be sent over for implementation.

Through partnering with a professional sales collateral design company, businesses benefit from access to experts who specialize in crafting compelling materials that captivate customers while helping them make better purchase decisions faster – leading to increased revenues and customer satisfaction levels in the long run. Additionally, having access to analytics tools allows businesses to monitor performance at every stage of their campaigns – allowing them to adjust their strategies accordingly in order to maximize ROI on investment made in content creation and marketing efforts.

Principles

We are here to lead the way for our clients. By walking with them hand-in-hand, we ensure that they find success along their journey.

We understand the power of design in order to effectively solve business problems. We specialize in creating captivating designs that will capture your audience and leave a lasting impact.

Efficiency is king. We move at the speed of business.

We remove wasteful layers of communication. See our podcast episode about large agency bloat.

Our team is never restricted by a particular industry or field; instead, we are always eager to discover new areas and make an impactful difference. With our open-minded approach and extensive knowledge of many industries, we can provide unique perspectives to all our clients.

Our Capabilities

– Creative Direction

– Visual Design

– Video Content

– Logo Design

– Illustrations

– Infographics

– Website Tracking and Analytics

– Strategizing and Implementation

– And more

Contact us to discuss your next project.

Our Process

Our process for sales collateral design begins with a conversation between our clients and our design team. We discuss their business objectives and goals, as well as identify areas of opportunity where creative material can be used to engage potential customers throughout the buying journey. Once all requirements are established, the creative process begins. This may include visuals such as logos, illustrations, infographics, video content and other engaging materials that capture attention and provide detailed product information.

We work collaboratively with our clients in order to ensure that the end result is something that both parties are bought-in with – something that accurately reflects the purpose and mission of their company. We also provide regular updates about progress along with samples of the material for review before being finalized. By doing so, we help them create a lasting impression on prospects while further enhancing the customer experience.

Let’s chat

Contact us if you want to discuss your next project.