You are your own brand whether you recognize it or not. Developing a strong personal brand is essential for your professional and personal success. It's basically just defining who you are and living that way. And you can apply just about everything about personal branding to branding a business. What are the 5 A's of personal branding? The 5 A's of personal branding are: Authenticity Audience Authority Association Appearance Let's talk more about personal branding and why you should focus on it. What is Personal Branding?   Personal branding refers to the process of creating and managing a unique identity and... read more →

Traditionally, companies have utilized a single logo to represent their brand across all platforms and marketing materials. But can a brand have 2 logos? Yes, a brand can indeed have two logos, usually a primary and a secondary one. This approach provides versatility in branding, allowing the company to use the most suitable logo design according to the context and platform. A classic example of this is technology giant Apple. Their two logos include the well-known bitten apple symbol, and the wordmark "Apple". Why Would I Use Multiple Logos for One Brand? 1.Versatility and Adaptability Having multiple logos allows a... read more →

Wondering, "How much does it cost to patent a logo?" In actuality, most logo designs do not require patents because they are not considered inventions. As creative designs that represent a brand, logo actually need trademarks. Trademarks are the appropriate legal protection for logos. In this article, we will explore the cost of trademarking a logo and why patents are typically unnecessary. Why Would I Patent a Logo? Before discussing the costs, let's clarify the circumstances in which patenting a logo would be necessary. Patents are typically reserved for new technologies, mechanisms, or tools that incorporate a logo. If you... read more →

Rebranding is a strategic decision that can significantly impact a company's image, identity, and market positioning. But how often do companies rebrand, and why do they do it? In the fast-paced world of big businesses, a whopping 74% of the top S&P 100 companies have gone through a makeover within just seven years. A significant portion of businesses recognize the importance of periodically evaluating and refreshing their brand to stay relevant in the marketplace. But not every makeover story ends happily. Just ask Gap and Mastercard, who faced major backlash when they changed their logos. So, if you're thinking about... read more →

We've all seen commercials we can't help but remember, but do we see why? Exactly what makes a successful TV ad? A successful TV ad is one that effectively communicates its message, triggers emotional resonance, arouses viewer interest, and inspires action, often by blending creative storytelling, engaging visuals, and a clear call-to-action. Effective Commercials: Making an Impact A successful TV ad is one that not only captures viewers' attention but also engages and persuades them. So, what are the factors that make an advertisement successful? 1. Creative Storytelling Just like any compelling narrative, a successful TV ad tells a story.... read more →

With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value and remains a key component of many successful marketing strategies. Is Print Advertising Declining? With the ever-increasing popularity of online platforms and social media, it's natural to wonder if print ads are becoming a thing of the past. However, despite these concerns, print advertising continues to hold its ground and... read more →

Rebranding: When it's done well, it looks easy, seamless, amazing. But a poor rebranding job will leave customers confused. Rebranding involves much more than just tweaking a logo or changing a tagline. But what exactly IS involved in Rebranding? Rebranding is a strategic comprehensive process that encompasses: redefining the company's mission, vision, and values redesigning the visual elements like web design, logos, and color schemes restructuring marketing strategies. It often entails a significant shift in company culture, all aimed at better aligning the business image with its evolving goals and target market. What are the steps in rebranding?   Rebranding is... read more →