You're a professional marketer. Marketers have long been stereotyped as being consumed by their jobs, working around the clock and never taking a break. Balance the Grind shares that, "One of the downsides... is that you can end up working too much, blurring the boundaries between your home life and work life, leading to burn out." While this may be true for some, it doesn't have to be the norm. Let's talk about how to set boundaries as a marketing professional. By setting boundaries and sticking to them, marketing professionals can create balance in their lives while still achieving success... read more →

Do late nights and never-ending to-do lists make it hard to find the time or energy for your social life, family, other hobbies and leisure activities? If so, you are not alone. What are the common problems in the work-life balance of a marketing specialist? Marketing specialists often struggle with an overload of tasks due to the rapidly evolving digital landscape, leading to extended work hours and chronic stress. Additionally, the expectation to stay connected 24/7 for urgent client requests or project updates often blurs the boundary between work and personal life, negatively impacting their work-life balance. Let's talk about... read more →

If you're considering marketing as a career, you might be wondering: What kinds of personalities work in marketing? Individuals in the marketing field typically exhibit extroverted, creative, and analytical traits, thriving in a fast-paced environment that requires constant teamwork, ideation and strategic thinking. They are also highly adaptable, able to pivot strategies based on market trends and consumer needs. Let's look at this question in more detail: Who Makes a Good Marketer and Why? Analyzing the Most Important Personality Traits While creativity and innovation are certainly valuable traits, there are other important qualities that often go overlooked. Successful marketers are... read more →

Jumping into any new environment can be daunting. With that said, it helps to have an idea of what you need to know before you take your first corporate marketing job. Before taking your first corporate marketing job, here are five things you need to know to help you survive and thrive in this setting. Research the company Before accepting a marketing job offer, make sure to thoroughly research the company. Find out about their history, culture, and values. This will not only give you a better understanding of the company but also help you determine if it is a... read more →

Politics... ugh. It's a word that often elicits negative connotations and feelings of stress. However, it's no secret that politics exist in every department of every company, including the marketing department. How do you handle marketing department politics and survive in corporate? In the marketing department, politics typically refer to the power dynamics and relationships between employees. It's about who has influence and control over decisions, resources, and opportunities. Overview of Politics in a Marketing Department Some people believe that "office politics" are evil, and they can avoid them completely. This simply isn't true. Attempting to avoid politics can actually... read more →

Navigating the corporate world as a marketer or creative can feel overwhelming. You need to know how to handle office politics, drama, and expectations to not only survive but thrive in this environment. Whether you're a seasoned pro or just starting out, there are certain skills that'll keep you afloat amidst the ever-changing dynamics of the workplace. We've seen these time and time again here at MOCK, the Agency. In this article, we'll explore how you can not just survive but succeed in corporate marketing roles. From understanding office politics to managing stress, these tips will give you an edge... read more →

Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone from the outside? It's a tough call, but what's important is to honestly assess the situation and figure out what's best for your team and company. Let's talk about how to respond when a skill set it lacking in your marketing team. You have options like expanding existing staff into specific roles, learning new skills yourself, and when it's necessary to bring in external talent. Whether you're part of a... read more →