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If you're considering marketing as a career, you might be wondering: What kinds of personalities work in marketing? Individuals in the marketing field typically exhibit extroverted, creative, and analytical traits, thriving in a fast-paced environment that requires constant teamwork, ideation and strategic thinking. They are also highly adaptable, able to pivot strategies based on market trends and consumer needs. Let's look at this question in more detail: Who Makes a Good Marketer and Why? Analyzing the Most Important Personality Traits While creativity and innovation are certainly valuable traits, there are other important qualities that often go overlooked. Successful marketers are...
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Wondering how to be a great team player on a marketing team? To be successful, it takes someone who can bring out the best in the group. Here are some tips to help you become an exceptional team player on a marketing team: The Qualities You Need to be a Great Team Player on a Marketing Team Developing marketing department teamwork begins with you and each of your coworkers developing essential qualities in yourselves. Open Communication Effective communication is the cornerstone of any successful team, particularly in the dynamic and fast-paced realm of marketing. As a team player, you should...
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"Research shows that soccer teams that uphold sound teamwork principles have better results than those where players compete as individuals to be the centre of attention." - Catalyst Global Teamwork is everything when it comes to the success of a sports team. The same goes for successful marketing teams. The fundamentals of great teamwork may feel easy — being open-minded, listening to each other, respecting everyone's ideas — but there are more in-depth strategies that effective marketeers employ every day. What Makes a Great Marketing Team? Understanding your roles, setting goals, and incorporating feedback into all stages of work are...
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“To build a strong team you must see someone else’s strength as a complement to your weakness not a threat to your position or authority.” - Christine Caine Working together as a team is essential for the success of any organization. We depend on teamwork here at MOCK, the Agency. Teamwork is absolutely necessary in any creative agency or marketing department. Working in collaboration with colleagues can help to ensure that everyone’s skills are being used to their fullest potential, leading to more effective campaigns and better results for the company overall. To help build marketing teamwork, the key is...
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Jumping into any new environment can be daunting. With that said, it helps to have an idea of what you need to know before you take your first corporate marketing job. Before taking your first corporate marketing job, here are five things you need to know to help you survive and thrive in this setting. Research the company Before accepting a marketing job offer, make sure to thoroughly research the company. Find out about their history, culture, and values. This will not only give you a better understanding of the company but also help you determine if it is a...
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Politics... ugh. It's a word that often elicits negative connotations and feelings of stress. However, it's no secret that politics exist in every department of every company, including the marketing department. How do you handle marketing department politics and survive in corporate? In the marketing department, politics typically refer to the power dynamics and relationships between employees. It's about who has influence and control over decisions, resources, and opportunities. Overview of Politics in a Marketing Department Some people believe that "office politics" are evil, and they can avoid them completely. This simply isn't true. Attempting to avoid politics can actually...
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Navigating the corporate world as a marketer or creative can feel overwhelming. You need to know how to handle office politics, drama, and expectations to not only survive but thrive in this environment. Whether you're a seasoned pro or just starting out, there are certain skills that'll keep you afloat amidst the ever-changing dynamics of the workplace. We've seen these time and time again here at MOCK, the Agency. In this article, we'll explore how you can not just survive but succeed in corporate marketing roles. From understanding office politics to managing stress, these tips will give you an edge...
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Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone from the outside? It's a tough call, but what's important is to honestly assess the situation and figure out what's best for your team and company. Let's talk about how to respond when a skill set it lacking in your marketing team. You have options like expanding existing staff into specific roles, learning new skills yourself, and when it's necessary to bring in external talent. Whether you're part of a...
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Looking for a good book to read? One that will challenge you both personally and professionally. David Epstein's "Range" dismantles the popular mindset that success is found in honing a single skill. "Range," the book, applied to marketing professionals, can really help us become masters of our trade and improve their overall skillset. As marketing professionals, we are often told to specialize in a specific area or skill. However, Epstein's book challenges this notion and argues that range - having more skills and less specialization - is actually more beneficial in today's complex and rapidly changing world. Becoming a Generalist...
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"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your team and company, or between your campaign and your target audience. It's these breakdowns that can really hurt and even destroy your marketing campaign if you don't address them. Improving communication is a big part of improving your marketing skills. Let's discuss these in further detail. Within the Marketing Team:...
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